Specialist, Field Marketing Italy

Liferay; Vimercate; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

Liferay is seeking a Specialist in Field Marketing to enhance brand awareness and revenue generation in Italy. The role involves developing and executing marketing strategies alongside sales teams, managing digital campaigns, and utilizing marketing tools. The ideal candidate will have a degree in Marketing or Business and 2-4 years experience in the field. Liferay promotes a collaborative environment with opportunities for growth and responsibility.

Servizi

Competitive salary and benefits

Opportunities for growth and responsibility

Positive, collaborative work environment

Competenze

• 2-4 years in Field or Channel Marketing, ideally within IT.
• Experience with third-party providers and reporting tools.
• Ability to manage multiple projects under deadlines.

Mansioni

• Plan and execute marketing strategies to support revenue and brand awareness.
• Analyze market trends and organize marketing events.
• Manage social media channels and digital campaigns.

Conoscenze

Marketing Automation

Digital Marketing

Event Management

Social Media Expertise

Analytical Thinking

Formazione

Degree in Marketing or Business

Strumenti

CMS

CRM

Descrizione del lavoro

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Specialist, Field Marketing Italy, Vimercate

Client: Liferay

Location: Italy

Job Category: Other

EU work permit required: Yes

Job Reference:

db17f56880f0

Job Views:

2

Posted:

14.06.2025

Expiry Date:

29.07.2025

Job Description:

About Liferay
Liferay, Inc. is a profitable B2B enterprise software company with over 1,200 employees worldwide. We provide enterprise open source technologies and are recognized by Gartner for our solutions that help businesses solve digital challenges. Our products include Liferay Experience Cloud, which combines our DXP and cloud platform capabilities with analytics and B2B commerce, serving clients like Airbus, US Bank, Honda, and Desjardins. We are committed to community and social responsibility, offering employees volunteer days and donating a portion of profits to charities. We are a self-funded company that values innovation and long-term value creation.

About You and this Role
Reporting to the Marketing Manager of Italy and collaborating with the Partner Marketing Manager, you will execute marketing strategies to generate demand and build brand awareness for Liferay in Italy. You will work with the EMEA field marketing team, sales, and channel leaders to drive sales growth and career development in a dynamic, international environment.

Key Objectives & Responsibilities

• Plan and execute marketing strategies to support revenue, leads, and brand awareness, working with sales and channels.
• Analyze market trends to inform marketing tactics.
• Organize digital, hybrid, and in-person events, and seek new opportunities for demand generation.
• Localize global marketing content for the Italian market.
• Track and report campaign performance, making improvements as needed.
• Manage social media channels (LinkedIn) and digital campaigns.
• Coordinate with sales and channel teams on marketing initiatives.
• Collaborate with global marketing teams to share best practices.

Required Qualifications

• Degree in Marketing, Business, or equivalent experience.
• 2-4 years in Field or Channel Marketing, ideally within IT.
• Experience with Marketing Automation, ABM, CMS, CRM tools.
• Proven event management skills.
• Digital marketing and social media expertise.
• Ability to manage multiple projects under deadlines.
• Experience with third-party providers.
• Knowledge of reporting tools and methodologies.
• Experience working internationally and across cultures.

Soft Skills

• Proactive, quick learner, self-motivated, and organized.
• Data-driven analytical thinking.
• Strong work ethic, communication, and collaboration skills.
• Curious, passionate, and accountable.

What We Offer

• Competitive salary and benefits.
• Opportunities for growth and responsibility.
• Positive, collaborative work environment.
• Work at a leading open source company.

Equal Opportunities Employer: Liferay promotes diversity and equal treatment in recruitment and employment, ensuring a respectful workplace free from discrimination based on race, age, gender, religion, family status, disability, pregnancy, or membership in a traveling community.