Specialist, Field Marketing Italy

TN Italy; Vimercate; In loco; EUR 30.000 - 70.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a dynamic marketing professional to drive demand generation and enhance brand awareness in Italy. This role involves developing marketing strategies, managing events, and collaborating with sales teams to support regional growth. The ideal candidate will thrive in a fast-paced environment, possess strong analytical skills, and have a proven track record in digital marketing and social media management. Join a positive and collaborative work environment that values professional growth and innovation in the open-source sector.

Servizi

Competitive salary

Opportunities for professional growth

Collaborative work environment

Open-source company culture

Competenze

• 2-4 years in Field or Channel Marketing, preferably within IT.
• Experience with Marketing Automation and managing events.

Mansioni

• Develop and execute marketing strategies to support business goals.
• Organize and manage various events for demand generation.

Conoscenze

Digital Marketing

Social Media Management

Event Management

Marketing Automation

Analytical Thinking

Formazione

Degree in Marketing

Equivalent Experience

Strumenti

CMS

CRM

Reporting Tools

Descrizione del lavoro

Job Description:

About Liferay
Liferay, Inc. is a profitable B2B enterprise software company with over 1,200 employees across the globe. We provide enterprise open source technologies and have been recognized by Gartner for our innovative solutions. Our products, including Liferay Experience Cloud, serve notable clients worldwide and are designed to reduce time to market and foster innovation. We are committed to community investment and employee development, offering benefits such as volunteering days and profit donations.

About You and this Role
Reporting to the Marketing Manager of Italy and collaborating closely with the Partner Marketing Manager, you will execute marketing strategies to generate demand and enhance brand awareness for Liferay in Italy. As part of the EMEA field marketing team, you will work with sales and channel leaders to support regional sales growth and career development within a high-growth, international environment.

Key Objectives & Responsibilities

1. Develop and execute marketing strategies to support business goals such as revenue, lead generation, and brand presence, in collaboration with sales and channels.
2. Analyze market trends to identify opportunities for marketing initiatives.
3. Organize and manage various events, including digital, hybrid, and in-person formats, and seek new opportunities for demand generation.
4. Adapt global marketing content to suit the Italian market and trends.
5. Monitor and report on campaign performance, assessing against predefined goals and implementing improvements.
6. Manage social media channels, specifically LinkedIn, and digital marketing campaigns.
7. Coordinate with sales and channel teams to implement customer and partner marketing initiatives.
8. Collaborate with global marketing teams to exchange ideas and best practices.

Required Qualifications

• Degree in Marketing, Business, or equivalent experience.
• 2-4 years in Field or Channel Marketing, preferably within IT.
• Experience with Marketing Automation, ABM, CMS, CRM tools.
• Proven track record in managing end-to-end event programs.
• Skills in Digital Marketing and Social Media content creation.
• Ability to manage multiple projects under tight deadlines.
• Experience working with third-party providers.
• Knowledge of reporting tools and methodologies.
• Experience in a global organizational environment, cross-cultural collaboration.

Soft Skills

• Self-motivated, proactive, and quick learner.
• Ability to thrive in fast-paced environments and adapt strategies accordingly.
• Organized with strong scheduling skills.
• Data-driven and analytical thinking.
• Strong work ethic and motivation.
• Collaborative and communicative, with excellent written and verbal skills.
• Curious, passionate, and accountable.

What We Offer

• Competitive salary and benefits.
• Opportunities for professional growth.
• A positive, collaborative work environment.
• Work in an open-source company.

Equal Opportunities Employer
Liferay is committed to diversity and equal opportunity in employment, fostering a respectful and inclusive workplace free from discrimination based on race, age, gender, religion, disability, or other protected characteristics.