Social Media Support

Fidia Farmaceutici; Abano Terme; In loco; EUR 28.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading multinational company specializing in pharmaceuticals is seeking a Social Media Support professional to enhance its communication strategies. The role requires expertise in digital communication, social media management, and the ability to work effectively in a global context. Candidates should have a strong educational background in marketing or communication, coupled with at least two years of relevant experience. Fluent Italian and English proficiency are essential.

Competenze

• Minimum 2 years’ experience as a social media specialist.
• Experience in international environments is a plus.
• Excellent knowledge of digital communication activities.

Mansioni

• Define and execute global social media strategy.
• Manage corporate social media profiles and campaigns.
• Measure KPIs and maintain dashboards for communication efforts.

Conoscenze

Fluency in Italian

Fluency in English

Digital communication tools

Analytics

Copywriting

Social media advertising

Formazione

University degree in Marketing

University degree in Communication

Master in Digital and Social Media Marketing

Strumenti

Google Analytics

Facebook Ads

Mailchimp

Office suite

Descrizione del lavoro

Founded in 1946 Fidia is a fully integrated Italian multinational company, with R&D, Manufacturing, Marketing and Sales capabilities headquartered in Abano Terme (PD). With the aim of strengthening Fidia’s communication team we are recruiting an

• Social Media Support,
• reporting to the Senior Communication Manager, and responsible for the delivering of communication assets and tools while playing a key role in supporting the Company’s overall internal communication efforts, in order to maximize visibility, reputation, employer branding.
• Main Responsibilities
• Define and execute global social media strategy and guidelines for Fidia Corporate assets, incl. contents, plans, community management, liaising with all internal and external stakeholders
• Harmonize and drive efficiency for all social platforms, tools and processes of the Company’s ecosystem, in order to raise traffic, engagement, visibility and improve CJ
• Manage Corporate social media profiles (Linkedin, Google My Business, Twitter,...), incl. CEO and / or other personal branding profiles
• Coordinate agencies, defines contracts and give directions to local teams, where present
• Manage autonomously some routine basic activities cross markets (graphics, copywriting, analytics, etc )
• Plan and execute an editorial calendar, organizing upcoming communication activities and contents (posts, articles, press releases, events, photos, videos, advertising, etc...)
• Ensure the correct positioning, alignment and consistency of Fidia across activities, geographies, platforms and touchpoints, by supporting and coaching subsidiaries, and internal / external stakeholders, with the aim of creating holistic usage across countries and teams, and implement best practices
• Plan and manage social media adv, develops campaigns, projects and other ad hoc projects
• Measure KPIs, create reporting and dashboards, fostering a data driven culture
• Monitor consumer, competitive, creative, brand insights (intelligence / KPIs)
• Deep understanding of digital trends and innovations
• Implement and manage Company magazines, blogs and / or newsletters
• Work synergistically with marketing team to support therapeutics areas and products activities, giving directions on Fidia’s role, contribution and exposure in digital assets (logo use, company role and contents..)
• Propose and develop innovative social media programs : policies, training, ambassadorships,
• Requirements
• Minimum 2 years’ experience as a social media and communication specialist, experience working within an international environment would be a big plus
• Qualifications : University degree in Marketing, Communication, Computer Science, Economics, or any other related field
• Master or any other further qualification in Digital and Social Media Marketing is a plus credential
• Fluency in spoken and written Italian and English
• Excellent knowledge of digital communication activities, tools, techniques, trends and innovations
• Excellent ability (both in Italian and English) in copywriting, and in managing external creators (Copywriter, Blogger, Videomaker) and measurement of results
• Knowledge of Graphics, video making programs would be a plus
• Good knowledge of Office suite
• Excellent knowledge of social media advertising (FB, LinkedIn, Twitter, IG) and Google Ads, DoubleClick, Facebook Ads, Google Analytics, mailchimp, etc.