Social Media Senior Specialist

AliExpress; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading e-commerce platform is looking for a Social Media Senior Specialist to enhance brand visibility through impactful social media campaigns. The ideal candidate will blend creativity with analytical skills to optimize strategies and build brand loyalty in Italy. This role involves creating engaging content, managing influencer relationships, and collaborating with agencies to drive growth.

Competenze

• At least 3 years of experience in social media planning and account management.
• Proficiency in content trends and viral marketing mechanisms.

Mansioni

• Develop and implement social media strategies aligned with brand positioning.
• Monitor and analyze performance data of social media accounts.
• Collaborate with advertising agencies to improve social media campaigns.

Conoscenze

Creative Thinking

Data Analysis

Content Creation

Social Media Planning

Formazione

BSc/BA in Marketing

Descrizione del lavoro

AliExpress is a global e-commerce platform that offers consumers a wide selection of products at competitive prices. We are dedicated to delivering an extraordinary shopping experience while fostering brand loyalty and trust within our diverse customer base.

Job Summary:

We are seeking a Social Media Senior Specialist to plan and manage impactful social channels marketing campaigns that magnify AliExpress’ brand value proposition in Italy. This role requires a fusion of creativity and analytical prowess, aimed at building brand awareness and trust social wisely.

Responsibilities:

● Develop and implement social media/influencers strategies that align with our brand positioning and marketing strategies.

● Create original content and schedule postings to increase account visibility and engagement.

● Monitor and analyze performance data of social media accounts to continuously optimize content and strategy.

● Source and develop influencers networking continuously and work closely and innovativley with influencers to support brand and business growth.

● Collaborate with advertising agencies and vendors to manage and improve social media advertising campaigns.

● Community management .

Qualifications:

● At least 3 years of experience in social media planning and account management.

● Proficiency in content trends, viral marketing mindset and mechanisms of operation on platforms such as Instagram, TikTok, and YouTube.

● Excellent creative thinking and content creation skills.

● Strong data analysis skills, with the ability to adjust strategies based on data insights.

● A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.

● Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Candidates with substantial agency experience are also encouraged to apply.

● Ability to work independently as well as closely with a team.

● Proficiency in Italian and English is a must. Chinese language skill is a plus but not a prerequisite.

● BSc/BA in Marketing, Advertising or related field.