Social Media Marketing Specialist [Remote - Italy]

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Client:

SmartBuyGlasses

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Job Category:

Customer Service

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EU work permit required:

Yes

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Job Reference:

da9f09f4a2d2

Job Views:

8

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

Social Media Marketing Specialist

About the role: We seek an innovative, creative, and passionate Social Media Marketing Specialist to join our team.

This person will coordinate the SmartBuyGlasses social media channels through content creation, brand storytelling, and community management.

The ideal candidate will have proven experience in creating engaging social content, a strong understanding of established and emerging social media platforms and trends, and the ability to drive impact through strategic social initiatives.

This role also involves coordinating influencer partnerships, briefing UGC creators on impactful Meta ad creatives, overseeing UGC workflows, sourcing customer-generated content, and driving influencers' affiliate revenue for our e-commerce.

Responsibilities:

1. Develop and implement the Organic Social Media Marketing Strategy in alignment with business objectives.
2. Create and coordinate social programs with a cohesive brand voice to grow community engagement and strengthen the brand’s presence.
3. Coordinate content creation, including static posts, infographics, videos, and copy, collaborating with internal teams and UGC creators.
4. Oversee daily social media management, including scheduling, community engagement, and responding to messages.
5. Maintain content calendars across platforms, including TikTok, Facebook, Instagram, and YouTube.
6. Brief UGC creators to produce impactful Meta ad creatives and coordinate the UGC content creation process.
7. Source UGC from customers by identifying opportunities to turn satisfied customers into brand advocates through social media campaigns, contests, or reviews.
8. Create and execute influencer campaigns, negotiate partnerships, brief influencers, and oversee content delivery to meet business goals and budgets.
9. Build strong relationships with influencers for long-term collaboration and brand alignment.
10. Coordinate influencers' affiliate programs and influencer dealmaking to drive e-commerce sales growth.
11. Monitor and analyze performance metrics to evaluate campaign effectiveness and make data-driven improvements.
12. Conduct regular competitive benchmarking and report insights to stakeholders.

Qualifications:

• At least 3 years of experience in social media marketing and influencer marketing.
• Extensive knowledge of influencer marketing and current rates.
• Proven ability to coordinate end-to-end influencer and UGC campaigns.
• Proven track record of results in previous roles.
• Solid understanding of social media and content performance metrics.
• Experience presenting metrics and progress to senior leadership.
• Open-minded to creative strategies and new ideas, with a focus on proactive problem-solving.
• Collaborative but able to work independently in a fast-paced, deadline-driven environment.
• Excellent written and oral communication skills in English.

Preferred Qualifications:

• Prior experience in consumer social media and influencer marketing, especially in luxury, fashion, or beauty industries.
• Bachelor's degree related to Digital Marketing.
• Experience coordinating paid social campaigns at scale (Facebook, Instagram, TikTok).
• Impressive track record of growing audiences and delivering social metrics.
• Previous experience in a global e-commerce organization.

What we offer:

• Competitive compensation package.
• Learning & Development Programs.
• Flexible working hours.
• A free pair of designer eyewear on your anniversary.
• Employee discount on purchases on SmartBuyGlasses website.
• A young, international team with 20+ nationalities in a team of 200+.
• Opportunity for growth and impact in the company’s future.

About the company:

SmartBuyGlasses is one of the world’s leading designer eyewear e-retailers, operating across Asia Pacific, Europe, and the Americas, and retailing top brands like Ray-Ban, Tom Ford, and Gucci. With over 200 employees, it promotes a young, international, entrepreneurial culture that encourages fast career progression and self-development. Employees passionate and effective are often promoted quickly to managerial roles.