Social Media Marketing Specialist

JR Italy; Vercelli; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

An innovative company in the financial services sector is seeking a passionate Social Media Marketing Specialist to elevate their online presence. In this dynamic role, you will develop and execute a comprehensive organic social media strategy, engaging with audiences and fostering community connections. Your creativity will shine as you craft compelling content that resonates with traders, while your analytical skills will help optimize performance through data insights. Join a friendly, international team dedicated to making a mark in the trading software industry and enjoy perks like paid leave and training sponsorship.

Servizi

Paid Annual & Sick Leave

Provision of New Equipment and Software

Sponsorship of Training

Great International Team and Friendly Environment

Competenze

• 2+ years of experience in social media management.
• Proficiency in major social media platforms and design tools.

Mansioni

• Implement a comprehensive organic social media marketing strategy.
• Generate and manage daily content across all social media accounts.
• Analyze social media metrics to improve engagement.

Conoscenze

Social Media Management

Content Creation

Audience Engagement

Data Analysis

Communication Skills

Formazione

Bachelor's Degree in Marketing or Related Field

Strumenti

Canva

Adobe Creative Suite

Figma

Hootsuite

Sprout Social

Metricool

Descrizione del lavoro

Social network you want to login/join with:

Social Media Marketing Specialist, vercelli

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Client:

Bookmap

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

544929733083660288033710

Job Views:

2

Posted:

02.05.2025

Expiry Date:

16.06.2025

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Job Description:

Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders.

We are seeking a social media marketing specialist with at least 2 years of experience in a similar role, capable of identifying audiences, collaborating with a marketing team, and implementing organic social media campaigns that generate demand for software products. Experience in the financial services or trading sector is a plus.

The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition. They will create and maintain a strong online presence for our growing company. As a Social Media Marketing Specialist, your role will be to implement a comprehensive online organic social media marketing strategy across all our accounts and web properties. This includes:

1. Building and executing a 360-degree organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
2. Generating, editing, publishing, and sharing daily content (original text, images, video, or HTML) that builds meaningful connections with traders, responding to questions, and managing our community.
3. Crafting compelling and brand-aligned copy for social media posts that resonate with our audience and drive engagement.
4. Optimizing company pages within each platform to increase the visibility of the company's social content.
5. Managing all user-generated content in line with the moderation policy for each community, engaging with users by answering questions, directing them to the appropriate departments, and providing a valuable experience.
6. Creating and managing editorial calendars and syndication schedules.
7. Continuously improving our social media presence by capturing and analyzing social data/metrics, insights, and best practices. Creating weekly reports to review this data and acting on the insights to increase community size and engagement.
8. Collaborating with other departments to manage reputation, identify key players, and coordinate actions including live streaming and special events on our web properties and partner sites.

Requirements:

• Experience: 2+ years in social media management or a related field.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) for creating visually appealing posts.
• Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social, Metricool) to streamline content management.
• Strong communication skills, attention to detail, and creativity.
• Bonus: Experience in a specific industry (e.g., tech, finance, e-commerce) or a background in content creation for a digital-first brand.

What we offer:

• Paid annual & sick leave
• Provision of new equipment and software
• Sponsorship of training
• A great international team and friendly environment