Social Media Marketing Specialist

JR Italy; Varese; In loco; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

An innovative company is searching for a Social Media Marketing Specialist to enhance their online presence and engage with a growing community of traders. This role involves crafting compelling content, analyzing social media metrics, and implementing a comprehensive marketing strategy across various platforms. The ideal candidate will have a strong background in social media management, creativity, and excellent communication skills. Join a friendly international team and contribute to exciting projects in the financial sector while enjoying perks like paid leave and training sponsorship.

Servizi

Paid Annual & Sick Leave

Compensation for New Equipment and Software

Sponsorship of Training

Friendly International Team Environment

Competenze

• 2+ years of experience in social media management or a related field.
• Proficiency in social media platforms like Facebook, Instagram, and LinkedIn.

Mansioni

• Develop and implement a 360-degree organic social media marketing strategy.
• Generate and share daily content that builds meaningful connections with traders.
• Analyze social data and create reports to improve engagement.

Conoscenze

Social Media Management

Content Creation

Communication Skills

Data Analysis

Creativity

Formazione

Bachelor's Degree in Marketing or Related Field

Strumenti

Canva

Adobe Creative Suite

Figma

Hootsuite

Sprout Social

Metricool

Descrizione del lavoro

Social network you want to login/join with:

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Client:

Bookmap

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

401480409249585561633710

Job Views:

1

Posted:

02.05.2025

Expiry Date:

16.06.2025

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Job Description:

Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders.

We are seeking a social media marketing specialist with at least 2 years of experience in a similar role identifying audiences, collaborating with a marketing team and implementing organic social media campaigns that generate demand for software products. Experience in the financial services or trading sector is a plus.

Job Description

The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition. Create and maintain a strong online presence for our growing company. As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all of our accounts and web properties. This includes:

• Building and executing a 360-degree organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

• Generating, editing, publishing, and sharing daily content (original text, images, video or HTML) that builds meaningful connections with traders, responding to questions and managing our community

•Craft compelling and brand-aligned copy for social media posts that resonates with our audience and drives engagement

• Optimizing company pages within each platform to increase the visibility of the company's social content.

• Managing all user-generated content in line with the moderation policy for each community. Engaging with users by answering questions, directing them to the appropriate departments for clarification and providing them with a value-added experience.

• Creating and managing editorial calendars and syndication schedules

• Continuously improving our social media presence by capturing and analyzing the appropriate social data/metrics, insights, and best practices. Creating weekly reports to review this data and then acting on the information with the ultimate goal of increasing the size of our community and improving engagement.

• Collaborating with other departments to manage reputation, identifying key players, and coordinating actions including live streaming and special events on our web properties and partner sites.

Requirements:

• Experience: 2+ years of experience in social media management or a related field.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) to create visually appealing posts.
• Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social,metricool) to streamline content management.
• Strong communication skills with an eye for detail and creativity.
• Plus: Experience in [specific industry, e.g., tech, finance, e-commerce] or a background in content creation for a digital-first brand is a bonus.

What we offer

• Paid annual & sick leave
• Compensation of new equipment and software
• Sponsorship of training
• A great international team and friendly environment