Social Media Marketing Specialist

Buscojobs; Marche; Remoto; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

An innovative company in the financial services sector is looking for a Social Media Marketing Specialist to enhance its online presence. This role involves crafting engaging content, managing social media platforms, and analyzing performance metrics to drive community engagement. You will collaborate with a dynamic team to develop strategies that resonate with traders and boost brand visibility. If you are passionate about social media and eager to make an impact in a remote work environment, this opportunity is perfect for you.

Servizi

100% remote work

Paid annual & sick leave

Compensation for new equipment and software

Sponsorship of training

Friendly international team

Competenze

• 2+ years in social media management or a related field.
• Proficiency in social media platforms like Facebook and Instagram.

Mansioni

• Develop and implement a comprehensive organic social media strategy.
• Create and manage editorial calendars and content schedules.

Conoscenze

Social Media Management

Content Creation

Communication Skills

Audience Identification

Analytical Skills

Strumenti

Canva

Adobe Creative Suite

Figma

Hootsuite

Sprout Social

Metricool

Descrizione del lavoro

Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders. We are seeking a social media marketing specialist with at least 2 years of experience in a similar role, identifying audiences, collaborating with a marketing team, and implementing organic social media campaigns that generate demand for software products. Experience in the financial services or trading sector is a plus.

Job Description

The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition. Create and maintain a strong online presence for our growing company. As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all of our accounts and web properties. This includes:

1. Building and executing a 360-degree organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
2. Generating, editing, publishing, and sharing daily content (original text, images, video or HTML) that builds meaningful connections with traders, responding to questions, and managing our community.
3. Crafting compelling and brand-aligned copy for social media posts that resonate with our audience and drive engagement.
4. Optimizing company pages within each platform to increase the visibility of the company's social content.
5. Managing all user-generated content in line with the moderation policy for each community, engaging with users by answering questions, directing them to appropriate departments, and providing a value-added experience.
6. Creating and managing editorial calendars and syndication schedules.
7. Continuously improving our social media presence by capturing and analyzing social data/metrics, insights, and best practices. Creating weekly reports and acting on this information to increase community size and engagement.
8. Collaborating with other departments to manage reputation, identify key players, and coordinate actions including live streaming and special events on our web properties and partner sites.

Requirements

• Experience: 2+ years in social media management or a related field.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) to create visually appealing posts.
• Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social, Metricool) to streamline content management.
• Strong communication skills with an eye for detail and creativity.

Plus

Experience in specific industries (e.g., tech, finance, e-commerce) or a background in content creation for a digital-first brand is a bonus.

What We Offer

• 100% remote work
• Paid annual & sick leave
• Compensation for new equipment and software
• Sponsorship of training
• A great international team and friendly environment