Social Media Marketing Specialist

Buscojobs; Liguria; Remoto; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

An innovative company is looking for a passionate Social Media Marketing Specialist to enhance its online presence. In this role, you will craft compelling content and implement a comprehensive social media strategy to engage with traders and build a vibrant community. You will collaborate with various departments, analyze performance metrics, and continuously improve the company's social media footprint. This remote position offers the chance to work with a dynamic international team in a friendly environment, making it an exciting opportunity for creative individuals eager to make an impact.

Servizi

100% remote work

Paid annual & sick leave

Compensation for new equipment and software

Sponsorship of training

Friendly international team

Competenze

• 2+ years of experience in social media management.
• Proficient in major social media platforms.
• Strong communication skills and creativity.

Mansioni

• Develop and execute a comprehensive organic media strategy.
• Create and manage engaging content across all platforms.
• Analyze social data to improve community engagement.

Conoscenze

Social Media Management

Content Creation

Community Engagement

Data Analysis

Communication Skills

Strumenti

Canva

Adobe Creative Suite

Figma

Hootsuite

Sprout Social

Metricool

Descrizione del lavoro

Bookmap Social Media Marketing Specialist Job Description

Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders. We are seeking a social media marketing specialist with at least 2 years of experience in a similar role, identifying audiences, collaborating with a marketing team, and implementing organic social media campaigns that generate demand for software products. Experience in the financial services or trading sector is a plus.

Job Description

The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition. You will create and maintain a strong online presence for our growing company. As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all of our accounts and web properties, including:

1. Building and executing a comprehensive organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
2. Generating, editing, publishing, and sharing daily content (original text, images, video, or HTML) that builds meaningful connections with traders, responding to questions, and managing our community.
3. Crafting compelling and brand-aligned copy for social media posts that resonate with our audience and drive engagement.
4. Optimizing company pages within each platform to increase visibility of our social content.
5. Managing all user-generated content in line with community moderation policies, engaging with users by answering questions, guiding them to appropriate departments, and providing a value-added experience.
6. Creating and managing editorial calendars and syndication schedules.
7. Continuously improving our social media presence by analyzing social data/metrics, insights, and best practices, and creating weekly reports to inform strategy adjustments aimed at increasing community size and engagement.
8. Collaborating with other departments to manage reputation, identify key influencers, and coordinate actions such as live streaming and special events on our web properties and partner sites.

Requirements

• Experience: 2+ years in social media management or a related field.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) to create visually appealing posts.
• Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social, Metricool) to streamline content management.
• Strong communication skills with attention to detail and creativity.

Plus

Experience in specific industries (e.g., tech, finance, e-commerce) or a background in content creation for a digital-first brand is a bonus.

What We Offer

• 100% remote work
• Paid annual & sick leave
• Compensation for new equipment and software
• Sponsorship of training
• A great international team and friendly environment