Social Media Marketing Specialist

JR Italy; Como; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

An innovative company in the financial technology sector is looking for a talented Social Media Marketing Specialist to enhance their online presence. In this role, you will craft and implement a comprehensive organic social media strategy, engage with the trading community, and generate compelling content that resonates with audiences. This position offers a fantastic opportunity to work in a dynamic environment, collaborate with various teams, and contribute significantly to the company's growth. If you have a passion for social media and a knack for creativity, this role is perfect for you.

Servizi

Paid Annual Leave

Sick Leave

Provision of New Equipment

Sponsorship of Training and Development

Friendly Team Environment

Competenze

• 2+ years of experience in social media management or related field.
• Proficiency in major social media platforms and design tools.

Mansioni

• Develop and execute a holistic organic media strategy.
• Create and manage engaging content for social media platforms.

Conoscenze

Social Media Management

Content Creation

Audience Targeting

Communication Skills

Analytical Skills

Formazione

Bachelor's Degree in Marketing or Related Field

Strumenti

Canva

Adobe Creative Suite

Hootsuite

Sprout Social

Metricool

Descrizione del lavoro

Social Media Marketing Specialist

Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders.

We are seeking a social media marketing specialist with at least 2 years of experience in a similar role, identifying audiences, collaborating with a marketing team, and implementing organic social media campaigns that generate demand for software products. Experience in the financial services or trading sector is a plus.

Job Description

The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition. You will create and maintain a strong online presence for our growing company. As a Social Media Marketing Specialist, your role will be to implement a comprehensive online organic social media marketing strategy across all our accounts and web properties. This includes:

1. Building and executing a holistic organic media strategy through competitive research, platform selection, benchmarking, messaging, and audience targeting.
2. Generating, editing, publishing, and sharing daily content (original text, images, videos, or HTML) that builds meaningful connections with traders, responding to questions, and managing our community.
3. Crafting compelling, brand-aligned copy for social media posts that resonate with our audience and drive engagement.
4. Optimizing company pages within each platform to increase the visibility of our social content.
5. Managing all user-generated content in line with moderation policies, engaging with users by answering questions, directing them to appropriate departments, and providing a valuable experience.
6. Creating and managing editorial calendars and scheduling content distribution.
7. Continuously improving our social media presence by analyzing social data, insights, and best practices, and creating weekly reports to act upon this information to grow our community and enhance engagement.
8. Collaborating with other departments to manage reputation, identify key influencers, and coordinate actions, including live streaming and special events on our web properties and partner sites.

Requirements

• At least 2 years of experience in social media management or a related field.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) for creating engaging posts.
• Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social, Metricool) to streamline content management.
• Strong communication skills, attention to detail, and creativity.
• Bonus: Experience in specific industries (e.g., tech, finance, e-commerce) or a background in digital content creation is desirable.

What We Offer

• Paid annual and sick leave.
• Provision of new equipment and software.
• Sponsorship of training and development.
• An international, friendly team environment.