Social Media Marketing Specialist

JR Italy; Bari; In loco; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

An innovative company is on the lookout for a Social Media Marketing Specialist to enhance its online presence. This role involves crafting engaging content, managing community interactions, and implementing a comprehensive organic media strategy. You'll collaborate with various departments to boost brand visibility and drive engagement across multiple platforms. With a focus on data-driven insights, you will continuously optimize social media efforts to foster community growth. Join a dynamic international team and contribute to exciting projects in a friendly work environment.

Servizi

Paid annual & sick leave

Provision of new equipment and software

Sponsorship of training

Great international team and friendly environment

Competenze

• 2+ years of experience in social media management or related field.
• Proficient in social media platforms and design tools.

Mansioni

• Develop and execute organic social media strategies.
• Create and manage editorial calendars and content.

Conoscenze

Social Media Management

Content Creation

Audience Engagement

Data Analysis

Communication Skills

Strumenti

Canva

Adobe Creative Suite

Figma

Hootsuite

Sprout Social

Metricool

Descrizione del lavoro

Social network you want to login/join with:

Bookmap is a cutting-edge data visualisation and trading software platform for stocks, futures, and cryptocurrency traders.

We are seeking a social media marketing specialist with at least 2 years of experience in a similar role, identifying audiences, collaborating with a marketing team, and implementing organic social media campaigns that generate demand for software products. Experience in the financial services or trading sector is a plus.

Job Description

The successful candidate will develop a thorough understanding of our products, customers, market/industry trends, and competition. Create and maintain a strong online presence for our growing company. As a Social Media Marketing Specialist, your role will be to implement a 360-degree online organic social media marketing strategy across all of our accounts and web properties. This includes:

1. Building and executing a comprehensive organic media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
2. Generating, editing, publishing, and sharing daily content (original text, images, video or HTML) that builds meaningful connections with traders, responding to questions and managing our community.
3. Crafting compelling and brand-aligned copy for social media posts that resonates with our audience and drives engagement.
4. Optimizing company pages within each platform to increase the visibility of the company's social content.
5. Managing all user-generated content in line with the moderation policy for each community, engaging with users by answering questions, directing them to the appropriate departments for clarification, and providing a value-added experience.
6. Creating and managing editorial calendars and syndication schedules.
7. Continuously improving our social media presence by capturing and analyzing social data/metrics, insights, and best practices. Creating weekly reports to review this data and acting on the information with the ultimate goal of increasing community size and engagement.
8. Collaborating with other departments to manage reputation, identify key players, and coordinate actions including live streaming and special events on our web properties and partner sites.

Requirements:

• At least 2+ years of experience in social media management or a related field.
• Proficiency in social media platforms (Facebook, Instagram, Twitter, LinkedIn).
• Experience with design tools (e.g., Canva, Adobe Creative Suite, Figma) to create visually appealing posts.
• Knowledge of social media scheduling tools (e.g., Hootsuite, Sprout Social, Metricool) to streamline content management.
• Strong communication skills with an eye for detail and creativity.
• Bonus: Experience in specific industries (e.g., tech, finance, e-commerce) or a background in content creation for a digital-first brand.

What we offer

• Paid annual & sick leave
• Provision of new equipment and software
• Sponsorship of training
• A great international team and friendly environment