Social Media Manager

Fine Foods & Pharmaceuticals N.T.M. S.p.A.; Varese; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

Une entreprise leader dans la vente e-commerce de produits cosmétiques recherche un Social Media Manager créatif et axé sur les données. Vous serez responsable du développement de stratégies de médias sociaux, de la création de contenu et de l'analyse des performances pour accroître la notoriété de la marque. Ce rôle dynamique exige une solide expérience dans le domaine et un excellent niveau de communication en italien et anglais.

Servizi

Initiatives de bien-être

Formation personnalisée

Environnement de travail stimulant et informel

Autonomie sur les projets gérés

Competenze

• 3-5 ans d'expérience dans des entreprises numériques haut de gamme.
• Expérience dans la gestion de médias sociaux à l'échelle mondiale.
• Compétence en communication écrite et verbale.

Mansioni

• Développer une stratégie de médias sociaux mondiale.
• Gérer et accroître la présence sur Instagram, Facebook, TikTok, etc.
• Suivre et analyser les métriques de performance clés.

Conoscenze

Gestion des médias sociaux

Analyse de données

Création de contenu

Formazione

Master en affaires ou communication

Strumenti

Sprout Social

Descrizione del lavoro

Passione Beauty Spa , European leader in the e-commerce sales of cosmetic products market, is looking for a figure in the role of Social Media Manager .

THE ROLE

We are looking for a creative and data-driven Social Media Manager to develop, manage, and execute social media strategies that increase brand awareness, engagement, and conversions. He / she will be responsible for creating compelling content, analysing performance metrics, and staying ahead of social media trends across all our markets.

KEY RESPONSIBILITIES

• Develop a comprehensive global social media strategy by country aligned with the company's brand identity and business goals.
• Manage and grow the company’s presence across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
• Stay updated on industry trends, algorithm changes, and new platforms to ensure a competitive edge.
• Collaborate with content team and agencies to create engaging, relevant, and shareable content for social media platforms (copy, image, video, and interactive formats) maintaining a consistent brand voice and visual identity across all social channels and countries.
• Manage content calendars and scheduling to ensure a steady flow of high-quality posts.
• Track, analyze, and report on key performance metrics, such as reach, engagement, conversion rates, and sentiment, providing regular reports to leadership.
• Utilize insights to adjust strategies, optimize content, and improve overall social media effectiveness.
• Manage influencers, brand ambassadors, and external partners to amplify reach.

QUALIFICATIONS AND REQUIREMENTS

QUALIFICATIONS AND REQUIREMENTS

• Master’s degree in business or communication.
• Proven experience (3-5 years) in high-end digital companies; experience in beauty or related categories (fashion, lifestyle) and in B2B is a plus.
• Proven experience in social media management on a global scale.
• Strong understanding of various social media platforms, their nuances, and best practices.
• Proficiency in social media management tools (Sprout Social) and analytics platforms.
• Experience in influencer marketing, including influencer outreach, negotiation, and campaign execution.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative mindset with the ability to conceptualize and execute engaging content.
• Data-driven approach with the ability to analyze metrics and translate them into actionable insights.
• Strong project management skills to handle multiple campaigns and tasks simultaneously.
• Familiarity with international cultures and languages is advantageous.
• Fluent in Italian and English is mandatory, French is a plus.

What we can offer you

• Initiatives aimed at promoting well-being and reconciling work-home commitments.
• Personalized training and growth paths on hard and soft skills.
• Stimulating and informal work environment.
• Autonomy with respect to the projects managed.

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