Social Media Manager

BoF Careers; Milano; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading global luxury brand is seeking a passionate Social Media Manager to oversee its social media platforms from its headquarters in Milan. The ideal candidate will have 5-7 years of experience in Social Media Marketing within the luxury fashion sector and will be responsible for creating strategies that drive brand engagement and growth across various global markets. Proficiency in social media tools and strong communication skills are essential.

Competenze

• 5-7 years of experience in a global Social Media Marketing role.
• Excellent organizational skills to manage multiple projects and deadlines.
• Fluent in English; proficiency in Italian is a plus.
• High proficiency in publishing across social media platforms.

Mansioni

• Collaborate with Digital and Communications teams on global strategies.
• Manage Moncler's social channels including Instagram, Facebook, and more.
• Coordinate with regional teams to produce and publish aligned content.
• Research new social trends and innovative communication approaches.

Conoscenze

Social Media Marketing

Communication

Collaboration

Project Management

Community Engagement

Formazione

Bachelor's degree or equivalent

Strumenti

Keynote

Excel

Descrizione del lavoro

Join to apply for the Social Media Manager role at BoF Careers

Social Media Manager

We are seeking an engaged and passionate Social Media Manager to join our team at the Global Headquarters in Milan, Italy.

Overview

The Social Media Manager will lead the development of Moncler's global social media platforms and communities, collaborating with regional teams and integrating local strategies across the APAC, Korea, and Japan markets, while overseeing implementation and execution within EMEA & U.S.

Your Impact

This role involves supporting the social media strategy, creating plans that connect brand pillars and concepts, and delivering against key business priorities, including KPIs that drive growth and brand positioning. The candidate will also identify innovative methods to increase product awareness, consideration, and conversion.

Ideal candidates will have 5-7 years of experience in Social Media Marketing within the luxury fashion sector, with strong communication and collaboration skills. A keen interest in global pop culture and emerging social media trends is essential. The ability to work independently on multiple projects and manage deadlines is required, along with a proactive, initiative-taking attitude and a deep understanding of social and digital community engagement.

Key Responsibilities

• Collaborate with Digital and Communications teams on global social media strategies and editorial planning.
• Manage Moncler's social channels, including Instagram, Facebook, YouTube, Twitter, LinkedIn, TikTok, Pinterest, Weibo, WeChat, Red, Douyin, Line, and Kakaotalk.
• Coordinate with regional teams to produce and publish social content aligned with global strategies, including reporting and planning.
• Work with the Copy team to streamline messaging across all social content.
• Manage the Community Management agency, responding to brand inquiries and maximizing engagement.
• Partner with the Digital Intelligence team for analysis and reporting on owned and competitor social media performance.
• Coordinate with Digital Marketing to execute organic and paid campaigns, optimizing for business objectives.
• Research new social trends and innovative digital communication approaches.
• Collaborate daily with Legal, PR, Content, Events, Creative, Digital, Digital Marketing, and Merchandising teams to support social initiatives.
• Oversee payment processes and contracts for social media activations.
• Organize planning decks and reports for social media activities.

Qualifications

• 5-7 years of experience in a global Social Media Marketing role.
• Excellent organizational skills to manage multiple projects and deadlines.
• Bachelor's degree or equivalent.
• Fluent in English; proficiency in Italian is a plus.
• High proficiency in publishing across social media platforms.
• Strong skills in Keynote and Excel.

Additional Details

Senior level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industry: Advertising Services