Social Media Manager

Warner Media Group; Milano; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

A leading media company seeks a Social Media Manager for Italy to drive engagement and brand awareness through innovative campaigns. You will launch HBO Max, manage local social channels, and create compelling content that resonates with the Italian audience while collaborating with various teams across EMEA.

Competenze

• 3+ years' experience in social media/marketing brand and/or content.
• Fluency in written and spoken Italian & English.
• Strong skills in creative ideation & copywriting.

Mansioni

• Support the launch of HBO Max and manage local social handles.
• Lead local campaigns for Italian Original Productions.
• Create organic and editorial content reflecting community diversity.

Conoscenze

Project Management

Creative Ideation

Community Engagement

Copywriting

Social Media Strategy

Descrizione del lavoro

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

The Social Media team is on a mission to drive connection with our passionate audiences and brand defining moments that shake you, move you, and stay with you.

The team is part of the Brand and Content Marketing team in EMEA, and you will collaborate closely within the team to grow brand and content love across local social channels. You will be the Social Media Manager for Italy and our leading expert in the areas of: Original Productions (Italy), Italian social audiences, Local content creators & events. You will also take a role in driving creative TikTok ideas and influencer campaigns across EMEA.

Your mission is to launch HBO Max in Italy, build a strong, engaged follower base, and drive brand awareness and love. As Italian social lead, you will own, create and implement the local brand strategy and work towards the perfect split between local content and global IPs represented in our communities.

As Social Manager in Italy, you lead the launch and daily management of local social handles, creating organic and editorial content that reflects and celebrates community diversity. You stay plugged into local trends, collaborate with partners on events and campaigns, and drive visibility and performance. You own market localization, from crafting tailored copy to ensuring high-quality ideas, captions, and visuals that resonate - and manage vibrant community communications, partnering with CX for best-in-class engagement and crisis response.

Your Role Accountabilities…

• Support the launch of HBO Max streaming service in Italy and all relevant social handles.
• Leading local campaigns on Italian Original Productions, ensuring creative & innovative campaigns from first brainstorm to final report on high-tentpole level in collaboration with the local Italian team, briefing internal creative teams and agencies when relevant.
• Collaborate with the social Performance team for optimal performance, relevant reporting, audience analysis, and collaboration w/relevant partners.
• Own the local strategy for content creators (campaign based + always-on), cover local events on social and initiate impactful collaborations with local talent.
• Managing and owning your local Social Media handles strategy
• Creating, planning, managing, executing, and evaluating pan-European organic social media campaigns focused on engagement, retention, non-standard activations, and community building.
• Leading social media campaign development for global originals, Sport and other key brand initiatives.
• Creating tailored, out-of-the-box content in collaboration with our in-house design team.
• Working creatively with the content of the service to build awareness, drive engagement, and conversation on social media.
• Owning the daily interaction with our fans, working with the CX team, ensuring they’re informed, engaged, and following our tone-of-voice.
• Monitoring and reporting on local audience sentiments and trends.
• Staying on top of social media creative trends and ensuring top level social media marketing campaigns locally and on a pan-European level.

Qualifications & Experience…

• +3 years’ experience in social media/marketing brand and/or content
• Flexible mindset, ready to adapt to a fast-paced, changing environment.
• Great understanding for and experience working with fan communities.
• Great knowledge and understanding of our brand and content - and its values.
• Skills in project and budget management.
• A self-sufficient and proactive approach to their work.
• Strong skills in creative ideation & copywriting.
• Strong campaign management skills and experience in campaign planning.
• Fluency in written and spoken Italian & English.Great communication skills and relationship management.
• A genuine, enthusiastic, and passionate fan of pop culture and new trends with knowledge and excitement for our content and product.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

Job Summary

Job number: R000095945
Date posted : 2025-07-17
Profession: Marketing & Communications
Employment type: Full time