Social Media Manager

Giunti Psychometrics; Firenze; Ibrido; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

Giunti Psychometrics, leader europeo nella valutazione psicologica, cerca un Social Media Manager a Firenze. Posizionerai il brand e gestirai i canali social per aumentare la consapevolezza e l'engagement. Richiesta esperienza di 3-5 anni e competenze grafiche. Offriamo un contratto full-time in modalità ibrida.

Competenze

• 3-5 anni di esperienza nella gestione dei social media.
• Competenze grafiche e conoscenza della suite Adobe sono preferite.
• Capacità di lavorare in un ambiente internazionale e dinamico.

Mansioni

• Sviluppare la strategia di comunicazione e posizionamento del marchio.
• Gestire il calendario editoriale per ciascuna piattaforma sociale.
• Aumentare i follower e l'interazione attraverso post mirati.

Conoscenze

Gestione dei Social Media

Conoscenza dei trend

Proattività

Responsabilità

Inglese (livello B1)

Competenze in graphic design

Esperienza nel settore editoriale/psicologico

Competenze con strumenti social media

Strumenti

Adobe Suite

Descrizione del lavoro

Giunti Psychometrics is a European leader in psychological assessment and associated services. Our overall vision is to deliver “scientific knowledge for the development and wellbeing of people and organizations”. The core of our activity is developing innovative psychological assessments and ways of using them. We serve clients across major areas including:

• clinical services (clinical and health psychology, psychiatry, child and adolescent psychiatry and neuropsychiatry, neuropsychology, speech-language pathology, etc.);
• human resources management through Giunti Psychometrics HR consulting (industrial and organizational psychology);
• school and counselling services (educational, work, and university consultancy).

Giunti Psychometrics is committed to offering high-quality, innovative scientific tools and services to meet the needs of Italian clients and those across Europe.

Social Media Manager

Develops and implements the company’s social communication strategy, adapting it to each platform’s characteristics, strengths, and user base. The main goal is to enhance brand awareness on social channels and maximize user engagement with our brand products and services.

Main activities :

1. Develop the communication strategy and brand positioning in collaboration with the Marketing and Digital Sales teams.
2. Manage the editorial calendar for each social platform (Meta, LinkedIn, X, TikTok) and create content (text and graphics) aligned with brand values and guidelines.
3. Collaborate with the Content Specialist to design key textual and visual communication assets.
4. Increase followers and engagement through targeted posts and campaigns.
5. Identify new channels and implement a social-oriented strategy based on strategic guidance from the Marketing Manager.
6. Manage the social community, enhancing user interaction and satisfaction.
7. Monitor KPIs to evaluate campaign effectiveness and adjust strategies as needed.

Requirements :

1. 3-5 years of experience in Social Media Management.
2. Up-to-date knowledge of social media platforms and trends.
3. Proactivity and initiative.
4. Responsibility and accountability.
5. Proficiency in English (B1 level).
6. Graphic design skills and knowledge of Adobe Suite are preferred.
7. Experience in the editorial or psychological sector is a plus.
8. Ability to work in an international and dynamic environment.
9. Hands-on experience with social media tools and strategies.
10. Opportunity to be part of the growth journey of a global company.
11. Full-time contract; salary to be determined based on profile.
12. Work location in Florence (hybrid mode).

This job posting is active and open for applications.