Social Media Growth Strategist

Italy Pass Tours; Firenze; On-site; EUR 30,000 - 46,000; Full time

Job summary

Italy Pass Tours is seeking a proven Social Media Marketing Specialist to own our social media presence, drive growth, engagement, and tour bookings. You will develop, execute, and optimise campaigns across Instagram, TikTok, Facebook, YouTube and LinkedIn, including Reels and video content.

The role requires hands-on content creation, on-camera presence, and the ability to translate trends into measurable business results. Strong certificates and a portfolio are mandatory.

Qualifications

• Minimum 2–3 years of directly relevant experience in social media marketing and content creation.
• Certifications and verifiable proof of professional experience are mandatory.
• Portfolio showing campaigns, Reels, TikToks, and measurable results.
• Expert knowledge of Instagram and TikTok, with strong working knowledge of Facebook, YouTube, and LinkedIn.

Responsibilities

• Own social media strategy across platforms to drive growth and bookings.
• Create and publish engaging content, including filming and editing as needed.
• Manage Meta Ads and Google Ads campaigns with budget control and optimization.
• Analyze performance data and optimize campaigns for conversions.

Skills

Social media marketing

Content creation

Campaign management

Video content creation

On-camera performance

Data-driven optimization

Strategic planning

Education

Certifications in social media marketing

Tools

Meta Ads

Google Ads

Instagram

TikTok

Facebook

YouTube

LinkedIn

Analytics tools

Job description

Italy Pass Tours is seeking a proven Social Media Marketing Specialist to own our social media presence, drive growth, engagement, and tour bookings. You will develop, execute, and optimise campaigns across Instagram, TikTok, Facebook, YouTube and LinkedIn, including Reels and video content.

The role requires hands-on content creation, on-camera presence, and the ability to translate trends into measurable business results. Strong certificates and a portfolio are mandatory.