Social Media Coordinator

Bighornlaw; Napoli; In loco; EUR 47.000 - 52.000; Tempo pieno

Descrizione del lavoro

A law firm in Naples, FL, is seeking a Social Media Marketing Specialist to enhance its digital presence and brand voice. Responsibilities include executing social media strategies, producing engaging content, and analyzing performance metrics. Ideal candidates should have 2–4 years of experience in social media management, be bilingual in English and Spanish, and be proficient in various social media tools. Competitive salary ranges from $55,000 to $60,000 based on experience.

Competenze

• Travel between offices required.
• 2–4 years of experience in relevant fields.
• Proficiency in social media tools and editing platforms.
• Ability to analyze performance metrics.
• Excellent organizational skills and attention to detail.

Mansioni

• Design and execute social media strategies.
• Produce multimedia content for social media platforms.
• Manage editorial calendar for content delivery.
• Analyze engagement metrics and adjust strategies.
• Provide performance reports to stakeholders.

Conoscenze

Bilingual (Spanish/English)

Social media management

Digital content creation

Marketing strategy

Strong copywriting

Visual storytelling

Organization skills

Analytics skills

Strumenti

Meta Business Suite

Canva

Adobe Suite

Adobe InDesign

Adobe Illustrator

Later

Buffer

Descrizione del lavoro

Law Offices of Marc L. Shapiro, P.A.

• Naples , FL , US

Posted 4 days ago

Description

The Social Media Marketing Specialist plays a key role in shaping and elevating the firm’s brand voice and digital presence. This experienced professional is responsible for creating and executing strategic content that reflects the firm’s commitment to excellence, compassion, and community. Working closely with the Managing Attorney and Marketing Contractor, this role drives digital storytelling initiatives and ensures alignment with the firm’s marketing objectives and values.

Responsibilities

Design and execute comprehensive social media strategies that align with brand goals and audience engagement metrics.

Produce high-quality multimedia content (written, visual, and video) for platforms including Facebook, Instagram, LinkedIn, and others.

Develop and manage a consistent editorial calendar to ensure timely and purposeful content delivery.

Experience with filming and capturing content specifically for social media platforms, including behind-the-scenes footage, interviews, and promotional videos

Brand Storytelling Development

Lead the creation of content that brings to life the firm’s impact, highlighting client success stories, legal milestones, and community outreach.

Film and produce personal lifestyle segments featuring the firm’s founder to deepen audience connection and authenticity.

Generate behind-the-scenes team stories that highlight firm culture, employee milestones, and workplace excellence.

Client Experience Education

Create an informative video series to educate prospective clients on what to expect in key practice areas, enhancing transparency and trust.

Showcase client journeys, testimonials, and celebrations to humanize the legal process and reflect client-centric values.

Engagement Analytics

Proactively manage engagement across platforms by responding to messages and fostering dialogue with the community.

Monitor analytics to assess content performance and adjust strategies to increase reach, interaction, and brand affinity.

Provide regular performance reports and insights to stakeholders.

Identify and evaluate emerging trends and platforms, proposing innovative ideas to grow digital presence.

Contribute to broader firm marketing initiatives, campaigns, and cross-functional collaboration.

Support Representation

Support firm-wide marketing efforts through proofreading, research, media outreach, event coverage, and calendar development.

Represent the firm at external marketing events, professional meetups, and community initiatives when needed.

Qualifications

Travel between offices (SW Florida and Orlando).

Bilingual (Spanish / English) candidates preferred.

2–4 years of experience in social media management, digital content creation, or marketing strategy.

Proficiency in social media tools (e.g., Meta Business Suite, Later, Buffer) and editing platforms (Canva, Adobe Suite, Adobe InDesign, Adobe Illustrator, etc.).

Strong copywriting and visual storytelling skills tailored to various platforms and audience types.

Ability to analyze performance metrics and adjust strategies based on data insights.

Excellent organizational skills and attention to detail.

Ability to function well in a high-paced and, at times, stressful environment.

Ability to maintain confidentiality and to exercise discretion and good judgment.

Compensation

55,000 - $60000 commensurate with skills & experience

About Law Offices of Marc L. Shapiro, P.A.

We are dedicated to providing top-tier legal services across a broad range of practice areas. Our team of experienced attorneys and professionals works collaboratively to deliver strategic solutions and outstanding client service.

We foster a supportive and dynamic work environment where growth, integrity, and excellence are valued. If you’re looking to build your legal career with a firm that prioritizes professional development, teamwork, and client success, we invite you to explore opportunities with us.

J-18808-Ljbffr