Social Media & Community Specialist

QVC; Brugherio; Ibrido; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading retail company in Brugherio is looking for a Social Media & Community Specialist. This role includes managing brand presence on social platforms, developing community strategies, and creating content calendars. Ideal candidates should have a degree in marketing and over 3 years of experience in a similar role. Proficiency in tools like Canva and Sprinklr is a must. Join us for a full-time opportunity to drive engagement and brand loyalty!

Servizi

Flexible working hours

Professional development opportunities

Employee discounts

Competenze

• At least 3 years of experience in a similar role within an agency or large company.
• Advanced knowledge of social media platforms.
• Fluent in Italian and English.

Mansioni

• Manage brand presence across all social platforms.
• Implement social media strategies to increase awareness and engagement.
• Monitor brand and influencer conversations using social listening tools.

Conoscenze

Social media management

Content creation

Community engagement

Marketing strategies

Analytical skills

Storytelling

Adaptability

Formazione

Degree in Marketing, Communication, or related field

Strumenti

Canva

Adobe Express

Sprinklr

Meltwater

Meta Insights

Descrizione del lavoro

The Opportunity

If those acronyms look familiar to you and don't appear just as random letters, then this is the right Job Advert for you!

We are looking for a Social Media & Community Specialist to join our team in Brugherio (MB) for a full-time permanent role.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and new products – from home and fashion to beauty, electronics – connecting shoppers to personalities, stories, and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via our broadcast networks and streaming services, websites, mobile apps, and social pages. In 2021, QVC International served 4.7 million customers and has over 7,000 team members across Germany, Japan, Italy, Poland, and China.

Your Impact

Reporting to the Social Media & Community Manager, you will be responsible for maintaining brand identity across all social platforms (Facebook, Facebook Group, Instagram, YouTube, TikTok) and establishing overall community strategy to convert audiences into customers and advocates. You will engage with social media and community members to promote QVC's brand, offers, and events, and develop a compelling content calendar for all social media and community channels.

As a Social Media & Community Specialist, you will:

• Manage brand presence across all social platforms, collaborating with content and influencer teams to ensure brand consistency and platform best practices.
• Implement social media strategies to increase brand awareness, engagement, traffic, and sales.
• Stay updated on social media trends and best practices.
• Coordinate customer service strategies on social media, working with Customer Service teams to foster engagement.
• Develop multi-platform social media video and content strategies for Facebook, Instagram, YouTube, TikTok, etc.
• Execute cross-channel social marketing plans, including content strategies.
• Establish and manage community platform strategies to convert audiences into customers and advocates.
• Implement initiatives to drive revenue, traffic, and engagement within QVC’s communities.
• Collaborate with Talent and MSE teams, providing input and best practices for community growth.
• Manage user-generated content strategies and nurture visual communities across departments.
• Monitor brand, vendor, competitor, and influencer conversations using social listening tools.
• Build and manage content calendars, create, review, and publish content daily.
• Coordinate with departments to manage reputation, promotions, and reach.
• Moderate user-generated content according to policies.
• Identify social selling opportunities in partnership with the Digital Store team.
• Analyze social media analytics to improve engagement and traffic, providing insights for continuous improvement.

What You Bring

• Degree or equivalent in Marketing, Communication, Media, or related field.
• At least 3+ years of experience in a similar role within an agency or large company (retail experience is a plus).
• Advanced knowledge of social media platforms (Facebook, Instagram, TikTok, X, YouTube).
• Proficiency with photo and video editing tools (Canva, Adobe Express).
• Experience with social insight tools (Sprinklr, Meltwater, Meta Insights, etc.).
• Strong storytelling skills and creative thinking.
• Positive, adaptable attitude in a fast-paced environment.
• Ability to build relationships with stakeholders and contributors.
• Good understanding of current web and social trends and content management systems.
• Experience managing successful campaigns for traffic, acquisition, and retention.
• Fluent in Italian and English.

Nice to have: Portfolio attached.

#LI-NM4 #LI-Hybrid INDIT

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Qurate Retail Group is a family of brands dedicated to providing a human way to shop. We value diversity, equity, and inclusion, and aim to create an environment where you can be authentic, energetic, and impactful. Join us to embrace the future and enrich everyday moments!