Social Manager

Samsung Electronics; Milano; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading company in technology seeks a strategic Social Media Manager to define and implement integrated marketing campaigns across various platforms. You will lead innovative strategies, leverage influencer partnerships, and measure success against key performance indicators. This role demands creativity, strong communication skills, and proficiency in digital marketing dynamics, ideally suited for a candidate with over 10 years in brand marketing.

Competenze

• 10+ years in brand marketing roles with proven leadership.
• Extensive knowledge of marketing strategies, techniques, and concepts.
• Experience crafting storytelling for ongoing communication.

Mansioni

• Define the social strategy for Samsung Italy channels.
• Develop and execute cross-division influencer strategies.
• Produce reports demonstrating the success of activities.

Conoscenze

Marketing strategies

Storytelling

Social media dynamics

Communication skills

Leadership

Formazione

Master’s degree in Marketing Communication

Descrizione del lavoro

Define, implement, and manage an integrated and effective Social Media & Online communication campaigns aimed to support Samsung products promoting and marketing, ensuring quality and cost standards.

Role and Responsibilities

• Define the social strategy for the Samsung Italy channels according to global guidelines and local priorities (FB, IG, TikTok, LinkedIn, Pinterest)
• Develop and implement a Product Engagement Document (PED) for specific divisions following the "one Samsung" approach
• Create and execute cross-division influencer strategies for product launches, brand activations, and HQ activities
• Implement effective live commerce strategies on social channels
• Produce reports to demonstrate the success of activities carried out
• Coordinate with Samsung partner agencies active on digital properties
• Develop communication plans and reporting (qualitative and quantitative) with the digital media team, focusing on specific KPIs
• Define and execute compliant yet innovative social media strategies across owned channels aligned with marketing strategies and KPIs
• Establish social customer management strategies and guidelines, ensuring alignment with BU teams
• Collaborate with Marcom teams to create integrated communication materials for product launches and campaigns, meeting division needs and corporate guidelines
• Manage live social activities during major Samsung events to generate online buzz, engaging with influencers and consumers in real-time
• Manage external social media teams (agencies), providing guidance and regular alignment
• Propose and oversee digital and social special projects and innovative social platforms
• Select appropriate agencies, optimize costs, and measure ROI on campaigns
• Define tools and methods to evaluate the ROI of communication initiatives

Requirements

• Extensive knowledge of marketing strategies, techniques, and concepts
• Ability to craft storytelling for ongoing communication
• Strong relationships with key opinion leaders, journalists across tech, lifestyle, and fashion industries
• Deep understanding of social media channels and their dynamics, including targeting and social buying
• Creative, detail-oriented, and an excellent communicator capable of motivating teams
• Flexible, resilient, proactive, diplomatic, and patient
• Clear and influential communication skills at all levels
• Strong interpersonal skills and cultural awareness
• Effective team leadership and drive for success
• Pragmatic approach to planning and projects
• Educational background: Master’s degree in Marketing Communication
• Professional experience: 10+ years in brand marketing roles with proven leadership
• Ability to work under pressure in fast-paced environments