SMM and Marketing Manager

SAGIO; Pavia; In loco; EUR 40.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading luxury fashion company is seeking a Social Media Manager to develop compelling digital strategies that enhance brand visibility and drive sales. The role involves content creation, audience engagement, and collaboration with multiple teams to ensure cohesive marketing campaigns. This position demands a blend of analytical skills and creative flair to navigate the ever-evolving social media landscape.

Competenze

• 5+ years of experience in social media and digital marketing within luxury fashion.
• Analytical mindset with the ability to turn data into action.
• Top-tier communication skills and a talent for brand storytelling.

Mansioni

• Develop and execute data-driven social media strategies.
• Create visually compelling content across various platforms.
• Track KPIs and report on performance to adapt strategies.

Conoscenze

Social media strategy

Paid social strategy

Data analysis

Brand storytelling

Communication skills

SEO knowledge

Formazione

Degree in Marketing, Communications, or similar field

Strumenti

Meta Business Suite

GA4

Klaviyo

Descrizione del lavoro

Your Role : – Develop and execute bold, data-driven social media strategies that grow our audience, boost brand awareness, and drive revenue. – Create visually compelling, on-brand content, think videos, carousels, reels, infographics, stories, and campaign copy that sticks. – Own targeting : define audiences, test segments, and optimize ad performance across Meta, TikTok, and Google. – Plan, launch, and manage social campaigns aligned with our seasonal drops and brand narratives. – Engage with our audience and key influencers across platforms to build community and spark conversation. – Track KPIs, report on performance, and adapt based on insights and industry trends. – Coordinate email marketing campaigns (concept to send) and optimize for open / click / conversion rates. – Collaborate with design, PR, and sales teams to ensure brand consistency across channels. – Oversee product launches, from teaser strategy to post-launch storytelling. – Support with marketing partnerships, event promotion, and cross-platform initiatives. – Stay sharp : monitor industry trends, emerging tools, algorithm changes, and competitor activity.

We’re Looking For : – 5+ years of experience in social media and digital marketing within luxury fashion. – Strong command of targeting and paid social strategy across Meta, Google, and TikTok. – Proven expertise in targeting and paid social strategy. – Analytical mindset with the ability to turn data into action. – Top-tier communication skills and a talent for brand storytelling. – Up-to-date knowledge of social algorithms, trends, and tools (Meta Business Suite, GA4, Klaviyo, etc.). – Degree in Marketing, Communications, or similar field preferred. Bonus Points If You : – Have a network of influencers or content creators. – Understand the rhythms of seasonal fashion calendars and product launches. – Know your way around SEO, CRM, and email flows.

To Apply : Send your CV, portfolio (or socials you’ve managed), and a short note on why you're a perfect fit to