Shopper Marketing Manager, Southern Europe

Diageo; Torino; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Diageo seeks a Shopper Marketing professional to lead initiatives for brand growth across Southern Europe. This role focuses on developing innovative marketing strategies that resonate with consumers at the point of sale and responding to evolving shopper behaviors. The ideal candidate will have a proven record in marketing and the ability to inspire cross-functional teams and partners.

Servizi

Annual bonus

Hybrid work model

Medical coverage

Product discounts

Welfare allowance

Competenze

• 5+ years of relevant marketing/customer marketing experience.
• Record in initiating and creating marketing programs.
• Ability to influence across a broad network.

Mansioni

• Deploy brand marketing strategy and develop shopper elements.
• Create first-to-market shopper tools to engage consumers.
• Drive growth through the best activations and mechanics.

Conoscenze

Creative judgement

Commercial understanding

Collaboration

Descrizione del lavoro

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.

About the Function

Our Marketing team are creators, helping to build and cultivate some of the world’s most loved brands. We craft outstanding connections with people around the world to celebrate our brands’ legacies and reinvent them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role

This is a brilliant opportunity to work as part of the Shopper Marketing team in Southern Europe. The rapid change on where and how consumers shop and engage with brands has never been accelerating, creating a massive opportunity for the function to help shape the future of marketing.

Winning at the POS with customers is fundamental to brand and business growth as retailers and wholesalers determine how our categories and brands are presented to consumers and shoppers.

The effectiveness of our shopper marketing is therefore fundamental and will focus on driving recruitment and premiumisation across the different shopper missions and consumer. This will involve collaborating with customer and consumer Marketing teams. This role will be pivotal to support the channel and customer team to guarantee a step change in execution, behaviours and return on investment.

The core focus of the role is to develop programs that trigger purchase of our brands over our competitors. This involves the development of award-winning programs to inspire customers to implement and consumers to purchase, effective relationships to invest A&P in the right areas to drive growth and the restlessness to always demand more from themselves and others.

In this role you will :

• Deploy the brand marketing strategy defining the shopper elements in a consistent and inspirational ecosystem for the consumer / shopper throughout all the touchpoints of the path to consumption / purchase.
• Ensure the programmes fit the channel specificities and can be easily tailored by the customer activation team to meet specific customer needs.
• Develop the best activations and mechanics that trigger purchase of Diageo brands driving growth for our customers at the same time.
• Work with the new occasions' mentality to build the best activations and mechanics based on shopper / consumer behaviours per occasion.
• Inspire our teams and customers around a big idea that will drive growth
• Develop first-to-market shopper tools to engage consumers in new ways
• Develop a deep understanding of our activation programs to ensure we are continuously evolving and improving
• Ensure robust M&E is in place, to develop comprehensive understanding of behaviour change and corresponding drivers of financial performance

About you

• 5+ years of relevant marketing / customer marketing experience
• A consistent record in initiating and creating marketing programs
• Strong creative judgement and background in creating award-winning work
• Strong commercial understanding (of our customers & their shoppers)
• An individual who can get things done within Diageo and has the impact to influence across a broad network of the organization (all Southern Europe markets)
• An ability to inspire agencies to deliver great work and ideally some experience of working with key customers.
• A strong team-player, passionate for collaboration

Working with us

Flexible Working statement :

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards and Benefits statement

Join us and you can also expect a highly competitive and flexible rewards and benefits package such as :

• Contemporary work life balance policies and wellbeing activities.- Employee Assistance Programme.- Annual bonus (dependent on performance).- Our product discounts.- Welfare allowance.- Hybrid work model.- Medical coverage (as per CBA provision).- Life and accident insurance coverage.

Diversity statement :

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means