Shopper Insights Manager

TN Italy; Milano; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a dynamic professional to lead shopper insights at a Pan-European level. This role involves developing consumer strategies, leveraging data analytics, and collaborating with various teams to drive impactful insights. You will engage with stakeholders, manage insights from research to execution, and contribute to innovative growth strategies. If you're passionate about data-driven decision-making and want to influence the future of snacking, this opportunity is perfect for you. Join a forward-thinking company that values your expertise and offers a supportive environment for professional growth.

Competenze

• Experience in FMCG/CPG industry with shopper insights.
• Proficiency in data modeling and visualization tools.

Mansioni

• Develop consumer selling stories and actionable insights.
• Support local shopper insight teams across the EU.

Conoscenze

Retailer Data Analysis

Consumer Segmentation

Data Visualization

Market Research

Stakeholder Management

Negotiation Skills

Collaboration

Formazione

Degree in Marketing or Business

Strumenti

Excel

PowerPoint

Tableau

Descrizione del lavoro

Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will support our growth and the delivery of excellent business results. You will be responsible for converting in-depth shopping and retail environment insights into category, retail, and customer strategies and recommendations. Additionally, you will ensure shopping insights are integrated into marketing plans and programs, as well as support the cross-category shopper insights agenda.

How you will contribute

You will:

1. Be responsible for developing consumer selling stories using the consumer segmentation framework as its data foundation.
2. Provide guidance to stakeholders on the principles and uses of consumer segmentation to unearth actionable, growth-oriented insights at a retail level.
3. Curate social intelligence to uncover cultural trends, snacking moments, brand identity, and leverage growth opportunities in the retail environment within your geographic area.
4. Generate behavior-changing insights and identify effective levers of engagement.
5. Continuously optimize business through data, tracking, and learning.
6. Drive action-oriented insights on innovation, communication, and brand growth imperatives to shopper, customer, and net revenue planning teams.

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

1. Experience in using retailer/customer data, shopper insights, and analytics to develop compelling retail customer plans, ideally in the FMCG/CPG industry.
2. High proficiency in base business tools (Excel/PowerPoint), with expertise in data modeling and visualization tools (experience with Tableau is essential).
3. In-depth knowledge of analyzing and visualizing large data sets.
4. Experience presenting to retailer teams and in negotiation and joint business planning.
5. Strong knowledge of market segmentation models.
6. A proven track record of influencing and aligning key customers and stakeholders in a matrixed organization.
7. Ability to collaborate effectively with marketing, sales, and external agencies.

More about the role:

This role is based at a Pan-European level, reporting to the Sr. Director of the EU Shopper Insight COE. It involves:

1. Business partnering with the EU Central Sales Capability teams, including eCommerce (60%), World Travel Retail & European Export (15%), Revenue Growth Management (15%), and Perfect Store + International Customer & Buying Alliance teams (10%).
2. Supporting and coordinating local country shopper insight teams across the EU to build effective learning plans and elevate shopper insight impact.
3. Co-leading the EU Shopper Insight COE capability agenda to enhance EU shopper capability and align with global ambitions.
4. Managing relationships with the Global Shopper Excellence COE and leveraging their capabilities to benefit the EU region, as well as sharing EU learnings globally.

The ideal candidate would have experience and competency in:

1. Deep understanding of digital commerce and its growth potential.
2. Managing multiple stakeholders across different seniority levels to influence decision-making through insights.
3. Managing market research plans, including budgets, agencies, and methodologies.
4. Knowledge of market research methodologies related to shopper insights and analytics.
5. Leading insight agendas from understanding business needs to driving impact on decisions.

Fluency in spoken and written English is essential for this role.

Relocation Support Available? No

Business Unit Summary

We value our talented employees and strive to support professional growth within our organization. We encourage qualified candidates to apply.

Mondelēz International is an equal opportunity employer and considers all applicants without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics.

Excited to grow your career?

We encourage you to apply if you believe this position aligns with your skills and career goals.

Support for Application and Interview Process

If you require assistance during the application or interview process, please contact the recruiter.

Job Type

Regular