Service Portfolio Marketing Manager

HITACHI ENERGY TECHNOLOGY SERVICES PRIVATE LIMITED; Italia; In loco; EUR 50.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading company in energy services seeks a Portfolio Marketing Manager to lead global marketing activities for their service portfolio. The role involves developing compelling value propositions and customer-facing materials while collaborating with stakeholders to drive business growth. Extensive experience in B2B marketing and strong storytelling skills are essential for success.

Competenze

• 8+ years of experience in B2B industries, preferably in service-based organizations.
• Strong storytelling skills and ability to engage senior stakeholders.
• Native-like command of English.

Mansioni

• Align with leadership on portfolio positioning and manage the development of new service launches.
• Create high-impact customer-facing materials like brochures and presentations.
• Use data to analyze and optimize marketing effectiveness.

Conoscenze

Storytelling

Data Analysis

Formazione

Master's degree in business, economics, journalism, engineering, or MBA

Strumenti

Microsoft Office Suite

Descrizione del lavoro

The Hitachi Energy Indian Operations Center (INOPC) is a competence center with around 2300 skilled engineers focusing on tendering, engineering, planning, procurement, project management, functional system testing, installation supervision, documentation, and commissioning. Over the last decade, it has evolved into the largest Operations hub supporting Hitachi Energy’s units in more than 40 countries, with engineering and commissioning projects in over 80 countries.

Mission Statement :

Hitachi Energy Service is seeking a Portfolio Marketing Manager. This B2B marketing professional will lead global product marketing activities for the Service portfolio. As the portfolio storyteller, you will create compelling marketing materials that support marketing, sales, and communications efforts, translating complex strategic concepts into clear messages.

You will report to the Global Head of Service Strategy & Portfolio Management and collaborate with stakeholders across Hitachi Energy’s four business units to develop a unified service offering narrative. Building strong relationships with business leaders, you will develop clear value propositions and a content pipeline—including business presentations, customer stories, and sales collateral—to drive business growth. A customer-first mindset and lifecycle service portfolio positioning are essential.

Your Responsibilities :

• Align with Service leadership on portfolio positioning; maintain documentation as the market evolves for marketing and communication needs.
• Develop customer-centric value propositions and proof points at the service activity level.
• Manage the launch of new services, including collateral development.
• Create high-impact customer-facing materials such as brochures, videos, white papers, case studies, and presentations.
• Maintain a comprehensive, accessible collateral library.
• Manage the portfolio’s web presence to reflect accurate positioning and value propositions.
• Support sales and partner enablement with relevant materials.
• Use data to analyze and optimize marketing effectiveness, asking for insights and implementing improvements.
• Uphold Hitachi Energy’s core values of safety and integrity, taking responsibility and caring for colleagues and the business.

Qualifications :

• Master's degree in business, economics, journalism, engineering, or an MBA is highly preferred.
• 8+ years of experience in B2B industries, preferably within a service-based organization.
• Proficiency in Microsoft Office Suite.
• Strong storytelling skills and ability to act as a change agent internally.
• Native-like English command, with experience engaging senior stakeholders (S/VP level).