SEO Manager

JR Italy; Varese; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading company is seeking an SEO/SEM expert to manage search engine optimization and marketing activities. This role involves managing SEO strategies like content planning and link building, along with overseeing SEM campaigns across major platforms such as Google and Yahoo, focusing on maximizing ROI and performance.

Competenze

• Proven experience managing PPC campaigns across major search engines.
• Solid understanding of performance marketing and online customer acquisition.
• Up-to-date with SEO and SEM best practices.

Mansioni

• Execute tests and analyze data to achieve maximum ROI in campaigns.
• Track and report on website analytics and PPC initiatives.
• Optimize copy and landing pages for SEO.

Conoscenze

SEO

SEM

PPC

Content strategy

Link building

Keyword strategy

Website analytics

Performance marketing

Strumenti

Google Analytics

A/B testing tools

PPC bid management tools

Descrizione del lavoro

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We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM