SEO Manager

Lyca Mobile Group; Varese; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading company is seeking an SEO / SEM expert to oversee search engine optimization and marketing activities. The role involves managing SEO strategies like content, links, and keywords to boost search rankings, alongside SEM campaigns on major platforms to maximize ROI. Candidates should have robust knowledge in performance marketing and various analytics tools, enabling effective performance measurement and strategy optimization.

Competenze

• Proven SEM experience managing campaigns across Google, Yahoo, and Bing.
• Solid understanding of performance marketing and online customer acquisition.
• In-depth experience with website analytics tools.

Mansioni

• Execute tests to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives.
• Optimize landing pages for search engine marketing.

Conoscenze

SEM experience

Performance marketing

Online customer acquisition

Website analytics tools

Bid management tools

A/B testing

Knowledge of ranking factors

Latest SEO trends

Strumenti

Google Analytics

NetInsight

Omniture

WebTrends

Click Equations

Marin

Kenshoo

Search Ignite

Descrizione del lavoro

We are looking for an SEO / SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A / B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM