SEO Manager

JR Italy; Monza; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

A leading company in Lombardy is seeking an SEO/SEM expert to oversee search engine optimization and marketing. This role includes developing SEO strategies, managing PPC campaigns, conducting keyword research, and analyzing data to enhance online visibility and achieve optimal return on investment in digital marketing.

Competenze

• Proven experience managing PPC campaigns across Google, Yahoo, Bing.
• Strong understanding of performance marketing and online customer acquisition.
• Experience with A/B and multivariate experiments.

Mansioni

• Manage and optimize SEO activities including content strategy and link building.
• Track and analyze website analytics and PPC campaigns to maximize ROI.
• Develop and implement link building strategies.

Conoscenze

SEO

SEM

PPC Campaign Management

Data Analysis

Keyword Strategy

Strumenti

Google Analytics

Bid Management Tools

Descrizione del lavoro

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We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements and skills

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM