SEO Full Stack Engineer

Treatwell; Roma; Hybrid; EUR 55,000 - 90,000; Full time

Benefits offered by this job

28 days holiday

Remote position

Monthly vouchers for Treatwell

Mental health support

Market-specific benefits

Job summary

Treatwell is seeking a growth-driven full‑stack engineer to join the Product Engineering team, focusing 60% on frontend and 40% on backend across Marketplace projects. You’ll help improve discoverability, performance, and conversion, collaborating with marketing and growth stakeholders while maintaining engineering quality and delivering impact across 13 markets.

You’ll work with Java/Spring Boot on the backend and React/TypeScript on the frontend, in a DevOps culture using Kubernetes, AWS, and

Qualifications

• Own production-grade web applications end-to-end from database to UI
• Think in systems and trade-offs, not just tickets
• Product mindset with user-focused decisions
• Data-driven and hypothesis-led, measure impact
• Partner with non-engineering stakeholders to translate growth needs into technical options
• Able to operate in a fast-moving growth environment balancing speed and quality

Responsibilities

• Growth and marketing engineering foundations to support customer acquisition, activation, and retention across Treatwell's markets
• Improve discoverability for search engines and users without turning the role into a pure SEO task
• Instrument work, support testing frameworks, and validate ideas with data before scaling them
• Ship user-facing improvements to landing pages, discovery journeys, and conversion flows
• Own services end-to-end from architecture through deployment with a DevOps mindset
• Translate growth opportunities into clear engineering work and maintain high quality standards

Skills

Full-stack development

Growth engineering

SEO knowledge

Experimentation

Analytics

English fluency

Collaborative mindset

AI-assisted development tools

Tools

Claude/Cursor tools

Job description

We're looking for a full-stack engineer to join our Product Engineering team, reporting to one of the Engineering Managers of the Marketplace area, with a dotted line to the Marketing SEO Manager, focused on supporting the Growth and Marketing area. This role will have a 60% focus on Front End, and 40% focus on Back End.

You’ll work on Treatwell’s Marketplace products and help Treatwell be discovered, understood, and chosen across 13 markets: SEO foundations, site performance, experimentation, analytics instrumentation, and the product surfaces that connect customer intent with booking, alongside three product engineering teams in the Marketplace area, contributing across the full breadth of what makes Treatwell's marketplace tick. As a full-stack engineer, you're the person who can move fluidly between teams accelerating growth and marketing efforts wherever the need is greatest.

You bring the mindset of someone who cares about how people find Treatwell, what experience they land on, and whether the product helps them make a confident booking. You are comfortable partnering with marketing and growth stakeholders, while staying grounded in engineering quality and product outcomes.

Our product is built on:

• Backend: Java, Spring Boot, RabbitMQ, PostgreSQL, MS-SQL
• Frontend: React, TypeScript, Cypress, Jest
• Infrastructure: Kubernetes, GitLab CI/CD, AWS, Datadog
• Mindset: DevOps, DDD, event-driven architecture

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

You will be responsible for:

• Growth and marketing engineering - build and evolve the technical foundations that support customer acquisition, activation, and retention across Treatwell's markets
• Discoverability - improve how search engines and users understand Treatwell's marketplace, without turning the role into a pure SEO implementation function
• Experimentation and measurement - instrument your work, support testing frameworks, and help teams validate ideas with data before scaling them
• Product surfaces - ship user-facing improvements to landing pages, discovery journeys, and conversion flows, owning the work from problem framing through production
• Platform quality - own your services end-to-end, from architecture through deployment, with a DevOps mindset baked in
• Cross-functional clarity - translate growth and marketing opportunities into clear engineering work, challenge scope when needed, and keep quality standards high

About you:

• You have proven experience owning production-grade web applications end-to-end, and understand that the best technical decisions come from deeply understanding the problem - not just the code (mid/senior level)
• You own features end-to-end - from database schema to UI, without needing a handoff
• You think in systems and trade-offs, not just tickets - you spot the upstream cause, not just the downstream symptom
• You have a product mindset - you think about the person using what you build, ask why before how, and push back when something doesn't make sense
• You're data-driven and hypothesis-led - you instrument your work, measure impact, and use evidence to make decisionsYou can partner with non-engineering stakeholders, turning ambiguous growth or marketing needs into sensible technical options
• You will act as the key technical partner for marketing stakeholders, evaluating the feasibility of their requests, managing expectations, and finding the right trade-off between business speed and technical quality (TBC).
• You are able to make progress in evolving or complex domains while collaborating to create clarity - growth work often moves fast, and you know how to navigate that without getting paralysed
• Experience with SEO, experimentation, analytics, performance, or growth-related product areas
• Experience with AI-assisted development tools such as Claude, Cursor, or similar - and clear opinions about where they genuinely add value is a plus
• You can communicate fluently in English.
• You are based in any city within Italy or Spain, with a valid right to work - candidates outside of these countries will not be considered.

NOTE: If you don't meet every requirement but believe you'd thrive in this role, we'd still love to hear from you.

We’ll treat you with:

• 28-days holiday, plus bank holidays
• Monthly £/€40 Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Open-Up
• 100% remote position
• Market-specific benefits that will be discussed in the interview process

Equal Opportunities

Treatwell is an 'Open to All' employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.