SENIOR TRADE MARKETING SPECIALIST

JR Italy; Torino; In loco; EUR 35.000 - 65.000; Tempo pieno

Descrizione del lavoro

An established industry player seeks a Senior Trade Marketing Specialist to enhance its brand presence in Italy. This role involves collaborating with channel customers, planning industry events, and developing comprehensive marketing strategies. The ideal candidate will have a strong background in B2B marketing, particularly in the renewable energy sector, and possess excellent communication skills in both Italian and English. Join a dynamic team and make a significant impact on the marketing landscape of a leading solar technology company.

Competenze

• Bachelor's degree in Marketing or related field required.
• Proven experience in B2B marketing, preferably in solar or renewable energy.

Mansioni

• Plan and execute marketing activities to maximize branding exposure.
• Support development of marketing strategies for the Italian market.

Conoscenze

B2B Marketing

Strategic Thinking

Analytical Skills

Communication Skills

Project Management

Formazione

Bachelor's degree in Marketing

Master's degree in Marketing

Descrizione del lavoro

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Senior Trade Marketing Specialist, Torino

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Location:

Job Category:

Other

EU work permit required:

Yes

Job Reference:

567386024566377676833710

Job Views:

2

Posted:

02.05.2025

Expiry Date:

16.06.2025

Job Description:

LONGi Solar is one of the world’s largest solar technology companies, ranking first in global module shipments since 2020.

With more than 60,000 employees, 30+ locations and 30 manufacturing sites globally, LONGi has broken the photovoltaic (PV) cell conversion efficiency record 16 times in a row since 2021.

LONGi is the first Chinese solar manufacturer to join the three distinguished climate initiatives RE100, EP100 and EV100.

Tasks:

Trade Marketing:

• Closely cooperate with channel customers to perform marketing activities aimed at distributors, installers, and C&I customers to maximize branding exposure.

Event Management:

• Plan and execute industry events, trade shows, seminars, sponsorships, and customer events to showcase LONGi Solar products and solutions.
• Collaborate with sales teams to maximize lead generation and brand exposure at events.

Strategic Planning:

• Support the development and implementation of comprehensive marketing strategies to achieve business objectives in the Italian market.
• Conduct market research to identify trends, competitive landscape, and customer preferences.
• Collaborate with EU HQ and global marketing teams to align strategies and ensure messaging consistency.

Brand Management:

• Enhance and maintain the LONGi Solar brand presence in the Italian market.
• Support branding initiatives to strengthen brand equity and recognition.
• Ensure brand consistency across all trade marketing activities.

Content Development:

• Create compelling marketing content, including product collateral, case studies, whitepapers, and presentations.
• Collaborate with product marketing teams to deliver necessary marketing materials for the business unit and related markets.
• Manage localization of global content for the Italian market.

Digital Marketing:

• Work with EU HQ to define digital marketing campaigns, analyze performance metrics, and optimize strategies for better results.

Collaboration and Communication:

• Work closely with sales, product marketing, and global marketing teams to align strategies and goals.
• Communicate marketing initiatives, reports, and insights effectively to internal stakeholders.

Qualifications:

• Bachelor's degree in Marketing or a related field; Master’s degree is a plus.
• Proven experience in B2B marketing, preferably in the solar or renewable energy industry.
• Strong strategic thinking and analytical skills.
• Excellent written and verbal communication skills in both Italian and English.
• Ability to manage multiple projects and meet deadlines.