Senior Trade Marketing Specialist

JR Italy; Firenze; In loco; EUR 35.000 - 65.000; Tempo pieno

Descrizione del lavoro

An established industry player in renewable energy is seeking a dynamic Marketing Specialist to enhance its brand presence in Italy. This role involves strategic planning, event management, and digital marketing to drive brand exposure and lead generation. You will collaborate with global teams to develop comprehensive marketing strategies and create compelling content tailored to the Italian market. If you are passionate about making a difference in the renewable energy sector and have a flair for B2B marketing, this opportunity is perfect for you to shine and contribute to a sustainable future.

Competenze

• Bachelor's degree in Marketing or related field required.
• Proven experience in B2B marketing in the solar industry preferred.
• Strong communication skills in Italian and English.

Mansioni

• Plan and execute marketing activities for branding exposure.
• Support development of marketing strategies for the Italian market.
• Create compelling marketing content and manage localization.

Conoscenze

B2B Marketing

Strategic Thinking

Analytical Skills

Communication Skills

Project Management

Formazione

Bachelor's degree in Marketing

Master’s degree in Marketing

Descrizione del lavoro

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Job Reference:

897513951001470566433710

Job Views:

2

Posted:

02.05.2025

Expiry Date:

16.06.2025

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Job Description:

LONGi Solar is one of the world’s largest solar technology companies, ranking first in global module shipments since 2020.

With more than 60,000 employees, 30+ locations and 30 manufacturing sites globally, LONGi has broken the photovoltaic (PV) cell conversion efficiency record 16 times in a row since 2021.

LONGi is the first Chinese solar manufacturer to join the three distinguished climate initiatives RE100, EP100 and EV100.

TASKS:

Trade Marketing:

• Closely cooperate with channels customers to perform marketing activities addressed to distributors, installers, and C&I customers to deliver maximum branding exposure.

Event Management:

• Plan and execute industry events, trade shows, seminars, sponsorships and customers events to showcase LONGi Solar products and solutions.
• Collaborate with sales teams to maximize lead generation and brand exposure at events.

Strategic Planning:

• Support the development and implementation of comprehensive marketing strategies to achieve business objectives in the Italian market.
• Conduct market research to identify trends, competitive landscape, and customer preferences.
• Collaborate with EU HQ and global marketing teams to align strategies and ensure consistency in messaging.

Brand Management:

• Enhance and maintain the LONGi Solar brand presence in the Italian market.
• Support the development and implementation of branding initiatives to strengthen brand equity and recognition.
• Ensure brand consistency across all trade marketing activities.

Content Development:

• Create compelling and effective marketing content, including product collateral, case studies, whitepapers, and presentations.
• Collaborate with product marketing teams to deliver all necessary commercial and marketing material necessary for the BU and related markets.
• Manage the localization of global content to meet the specific needs of the Italian market.

Digital Marketing:

• Cooperate with EU HQ in the definition of digital marketing campaigns and in analysing campaign performance metrics and optimize strategies for improved results.

Collaboration and Communication:

• Work closely with sales, product marketing, and global marketing teams to align strategies and achieve common goals.
• Communicate marketing initiatives, reports, and insights effectively to internal stakeholders

QUALIFICATIONS:

• Bachelor's degree in Marketing or a related field; Master’s degree is a plus
• Proven experience in B2B marketing, preferably in the solar or renewable energy industry
• Strong strategic thinking and analytical skill
• Excellent written and verbal communication skills in both Italian and English
• Demonstrated ability to manage multiple projects and meet deadlines