Senior specialist trade marketing motorcycle

Goodyear; Assago; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

Goodyear, a leading tire manufacturer, is seeking a Senior Specialist in Trade Marketing Motorcycle. This strategic role aims to enhance brand presence through effective market activation and digital marketing strategies. Candidates should bring a minimum of 5 years in marketing, especially in the motorcycle industry, showing strong skills in communication and digital engagement.

Competenze

• Minimum of 5 years of experience in marketing positions.
• Strong expertise in Marketing, Motorcycle industry, Digital marketing.
• Ability to adapt and work with virtual teams.

Mansioni

• Manage and optimize trade activation strategies for motorcycle marketing.
• Supervise digital marketing execution and monitor website performance.
• Coordinate PR and event management activities.

Conoscenze

Marketing

Motorcycle industry

Digital marketing

Communication

Flexibility

Presentation

Writing

Editing

Event planning

Ability to work in virtual teams

Excellent English

Descrizione del lavoro

Senior Specialist Trade Marketing Motorcycle

Primary Purpose of the Position

As a key pillar of the Motorcycle strategy, the Trade Marketing Manager is a strategic position in the dynamic and exciting Motorcycle business. The main purpose of this role is to focus on trade activation of the marketing plan. The TMM will aim to strengthen Brand projects in the market and facilitate the link between Countries and Region through a new central marketing approach and structure, to achieve business objectives.

• In market activation: develop current Retail Programs with key marketing support and ensure their implementation at the Country level. Manage sell-out promotions and end-user activities to grow the Retail Channel.
• Motorsport activation: leverage Motorsport sponsorships by coordinating European Countries and supporting marketing in utilizing Motorsport content, from action design to execution.
• Event execution and monitoring: manage event and brand activation projects from strategy to execution, ensuring details are optimized without compromising brand consistency or timely delivery.
• Digital Marketing: supervise and monitor digital marketing execution, including website and social media, collaborating with third parties. Review key metrics (SEO, visits, bounce rate, conversions) and social media metrics (reach, engagement).
• Budget management: ensure efficient use of event-related budgets through detailed cost reviews and negotiations, maximizing ROI without sacrificing quality.
• PR management: coordinate PR activities.

Principle Duties and Responsibilities

RETAIL CHANNEL ACTIVATION
• Develop the Retail Program from a Trade Marketing perspective, including support, promotions, merchandising, POS materials, and training.
• Oversee Program deployment at the Country level, ensuring consistency from planning to execution.
• Guide countries on new tools usage (e.g., Showpad, Brevo).
• Align marketing processes with consumers (e.g., Promotion Management Tool).

DIGITAL MARKETING PLAN
• Design and implement a digital marketing plan focusing on Social Media, including strategy, goals, budget, and tactics.
• Monitor website KPIs and collaborate with third parties to ensure development over time.
• Ensure digital marketing plan deployment at the country level.
• Pursue year-over-year brand awareness growth.

PR MANAGEMENT
• Coordinate all PR/ATL activities as part of the communication plan.
• Select key Motorsport/Motorcycle content to create engaging stories and enhance Dunlop’s presence in media channels.
• Share content internally across departments and countries to keep the team aligned with the Dunlop brand.

Experience

Minimum of 5 years of experience in marketing positions.

Knowledge & Skills

Marketing, Motorcycle industry, Digital marketing, Communication, Flexibility, open to continuous interaction, result-oriented, presentation, writing, editing, digital planning, event planning, ability to work in virtual teams, excellent English, and capacity to learn and grow within the role.

Goodyear is one of the world's largest tire companies, employing about 68,000 people with products manufactured in 53 facilities across 20 countries. Its Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, develop state-of-the-art products and services. For more information, visit www.goodyear.com/corporate.