Senior specialist trade marketing motorcycle

The Goodyear Tire & Rubber Company; Assago; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading tire company in Assago is seeking a Senior Specialist Trade Marketing Motorcycle to drive trade activations and manage marketing strategies. This position focuses on retail programs, motorsport sponsorship coordination, and digital marketing initiatives. Candidates should have at least 5 years of experience in marketing, strong communication skills, and a passion for the motorcycle industry. Excellent English proficiency is required.

Competenze

• Minimum of 5 years in marketing roles.
• Experience in the motorcycle industry is a plus.

Mansioni

• Develop and implement retail programs and promotions.
• Coordinate marketing content creation for motorsport sponsorships.
• Manage brand activation projects from planning to execution.
• Oversee digital marketing plans and monitor key metrics.
• Manage budgets efficiently to maximize ROI.
• Coordinate PR activities and share content across departments.

Conoscenze

Marketing

Digital marketing

Communication

Flexibility

Presentation skills

Writing skills

Event planning

Results-oriented approach

Ability to work virtually

Fluent English

Descrizione del lavoro

Senior Specialist Trade Marketing Motorcycle

Location : Assago, MI, IT

Company : Goodyear

Position Overview : As a key pillar of the Motorcycle strategy, the Trade Marketing Manager is a strategic role in the dynamic Motorcycle business. The main focus is on trade activation of the marketing plan to strengthen brand projects and facilitate communication between countries and regions within a new central marketing structure to achieve business objectives.

Main Responsibilities :

• Market Activation : Develop and implement retail programs, support promotions, merchandising, POS materials, and training at the country level. Manage sell-out promotions and end-user activities to grow the retail channel.
• Motorsport Activation : Leverage Motorsport sponsorships by coordinating European countries and supporting marketing content creation and execution.
• Event Management : Manage event and brand activation projects from planning to execution, ensuring brand consistency and timely delivery.
• Digital Marketing : Oversee digital marketing plans, including website and social media, monitor key metrics, and collaborate with third parties.
• Budget Management : Ensure efficient use of event budgets through detailed review and negotiation, maximizing ROI without compromising quality.
• PR Coordination : Manage PR activities and coordinate content sharing across departments and countries.

Principle Duties :

Retail Channel Activation : Support retail programs with promotions, merchandising, POS materials, and training. Ensure program deployment and guide countries on new tools usage.

Digital Marketing : Design and implement social media strategies, monitor website KPIs, and pursue year-over-year brand awareness growth.

PR Activities : Coordinate PR / ATL activities, select content for media, and share internally for alignment.

Experience : Minimum of 5 years in marketing roles.

Knowledge & Skills : Marketing, motorcycle industry, digital marketing, communication, flexibility, result-oriented approach, presentation and writing skills, digital planning, event planning, ability to work virtually, excellent English, and a willingness to learn and grow within the company.

Goodyear is one of the world's largest tire companies, employing about 68,000 people across 20 countries. Its innovation centers in Ohio and Luxembourg develop industry-leading products and services. For more information, visit .

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