Senior Social Media Lead

SOCCER S.A.S. DI BRAND MANAGEMENT S.R.L; Latina; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading football club in Rome seeks a Senior Social Media Lead to spearhead their social media strategy. This role involves engaging a passionate fan base, creating content, managing a team, and shaping the club's digital presence. Ideal candidates will have significant experience in social media management, especially in sports, with a knack for creativity and strong leadership abilities.

Competenze

• Proven experience of over 5 years in social media management, particularly in sports.
• Proficiency in written English and Italian is essential.
• Strong leadership and organizational skills.

Mansioni

• Develop and execute a comprehensive social media strategy for fan engagement.
• Lead the social media team, oversee daily operations, and ensure brand consistency.
• Monitor and analyze performance metrics to refine strategies.

Conoscenze

Social Media Management

Team Leadership

Creativity

Analytical Skills

Problem Solving

Formazione

5+ years in social media management

Strumenti

Social Media Analytics Tools

Descrizione del lavoro

AS Roma is an iconic football club located in the Eternal City with a rich history. Our fans' passion is unrivalled in world football. As a club, we are on a journey to export the magic of our great club and this great city to the rest of the world.

PURPOSE :

We are seeking a dynamic and experienced Senior Social Media Lead to lead our social media strategy across all platforms. The successful candidate will be responsible for driving local fan engagement, expanding our global social footprint, and ensuring our brand voice remains authentic and aligned with our club values.

MAIN RESPONSIBILITIES :

1. Develop and execute a comprehensive social media strategy to engage fans, promote matches, and increase brand visibility across all platforms (Instagram, Twitter / X, Facebook, TikTok, YouTube, etc.), with support from internal stakeholders.
2. Create, curate, and manage high-quality, engaging social content including graphics, videos, photos, and live updates from matches, training sessions, and press events, in collaboration with our Creative Team.
3. Monitor, analyze, and report on key performance metrics, providing insights to refine strategies and increase fan engagement.
4. Lead the social media team, managing daily operations such as scheduling content and ensuring brand consistency across platforms.
5. Collaborate with Marketing, Sport Communications, Partnerships, and creative teams to align social media campaigns with broader marketing initiatives, including promotions and sponsorship obligations.
6. Stay updated on trends in social media, digital marketing, and football culture to innovate and enhance the club’s digital presence.
7. Manage relationships with social media influencers and external agencies in collaboration with the marketing communications team to maximize reach and effectiveness.
8. Ensure a strong brand voice, delivering clear and consistent messaging aligned with the club's values and objectives.

SKILLS :

• Proven experience of 5+ years in social media management, ideally within sports or related industries.
• Expertise in all major social media platforms and tools, with a deep understanding of each platform’s algorithms, features, and best practices.
• Strong leadership skills with the ability to manage and inspire a team.
• Understanding of team budget management.
• Proficiency with social media analytics tools and the ability to translate data into actionable insights.
• Creativity and storytelling ability, with a passion for football and understanding of fan culture.
• Organized, capable of managing multiple projects simultaneously.
• Strong problem-solving skills and professionalism in handling crises or sensitive topics.
• Proficiency in written English and Italian is essential.

Business units : MARKETING

Locations : PIAZZALE DINO VIOLA 1 - CENTRO SPORTIVO F.BERNARDINI

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