Senior Sales Manager (m / f / d)

Bertelsmann SE & Co. KGaA; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

Join a leading media company in Milan as a Sales Consultant. This role focuses on driving sales activities, developing client relationships, and enhancing business opportunities in digital media, especially Connected TV. With an international team, you'll engage with top agencies to innovate advertising strategies and achieve targets.

Competenze

• At least 5 years of sales experience, with a focus on agency business development.
• Solid experience in digital media, especially upper and mid-funnel campaigns.
• Fluent in English and Italian; additional languages are an asset.

Mansioni

• Build and maintain relationships with clients and media agencies.
• Analyze clients’ media and communication strategies and provide consultancy.
• Monitor and report on market and competitor activities.

Conoscenze

Sales experience

Client relationship management

Digital media expertise

Strategic development

Presentation skills

Team spirit

Analytical skills

Fluency in English

Fluency in Italian

Descrizione del lavoro

You will be responsible for the sales activity of the assigned portfolio, including developing existing clients and scouting for new business opportunities.

• Build and maintain relationships with clients and media agencies, focusing on Digital, especially Connected TV, while supporting cross-media opportunities across TV, Radio, Print, and other platforms.
• Plan and prioritize personal sales activities and prospect new business to achieve targets.
• Analyze clients’ media and communication strategies and provide consultancy.
• Grow the business by acquiring new clients, cross- and upselling within the existing portfolio, and promoting new media opportunities.
• Monitor and report on market and competitor activities, providing relevant insights to management.
• Influence strategic development, especially with agencies, based on industry knowledge.
• Nurture strong relationships with publishers and editors.
• Develop and manage industry events nationally and internationally.
• Maintain an international mindset with a focus on Italy, exploring future cross-market opportunities abroad.
• Generate creative sales ideas for our solutions team.
• Regularly prepare commercial strategies for the development of your client portfolio, both existing and potential.

Your profile

• At least 5 years of sales experience, with a focus on agency business development.
• Preferably 1st experience in a media agency or broadcast media.
• Solid experience in digital media, especially upper and mid-funnel campaigns, with familiarity in VOD, BVOD, and SVOD platforms. Understanding programmatic buying and having strong relationships with agency trading desks is essential. Experience in CTV is highly valued.
• Strong agency network across various seniority levels, capable of engaging with planners and senior stakeholders like client leads and strategy directors.
• Experience with various media types and an understanding of the international media environment (TV, radio, digital, print) is preferred.
• Well-structured, with good presentation skills and team spirit.
• Fluent in English and Italian; additional languages like Spanish, Turkish, Arabic, or Greek are assets.

Your Team

You will join the Agency Sales team based in Milan, within an international media company delivering premium video and cross-media solutions across Europe.

Our team develops strategic partnerships with media agencies across Southern Europe, mainly focusing on Italy, with additional coverage in Spain, MENA, Greece, and Turkey.

We prioritize digital media, especially Connected TV, supporting broader cross-platform activations, working closely with local clients and global stakeholders.

The team operates in English and comprises members from diverse national and professional backgrounds, fostering a collaborative and dynamic culture.

Fun fact : We celebrate small wins and enjoy post-meeting spritzes on the terrace!

About us

At RTL AdAlliance, we simplify advertising for our clients and create value for publishers.

Our goal is to connect premium content publishers with international and local brands across Europe. With offices in 10 European countries and the US, we represent top video publishers like RTL, M6, ITV, and Activision Blizzard. As part of RTL Group, we provide clients with insights, technology, and services to excel in digital and addressable TV advertising.

If you are inspired by our international and entrepreneurial spirit and want to drive innovation in the advertising industry, we invite you to join us in shaping Europe's leading advertising sales house.