Senior Paid Social Media Buyer

TN Italy; Italia; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An innovative company is seeking a Senior Paid Media Buyer to join their dynamic team. This role offers the chance to manage and optimize social advertising campaigns across leading platforms, providing a unique opportunity to work with industry experts in a high-growth environment. You will be responsible for campaign ownership, ad creation, data analysis, and strategic planning, all while collaborating with creative teams to deliver impactful results. If you're passionate about digital marketing and eager to make a significant impact in a remote-first setting, this position is perfect for you.

Servizi

Work/Life Balance

Remote Work Flexibility

Opportunity for Growth

Join a Market Leader

Competenze

• 5+ years of experience in DTC Paid Media Buying and Growth Marketing.
• Expertise in managing campaigns across multiple ad platforms.

Mansioni

• Manage and optimize paid media campaigns across platforms like Meta and TikTok.
• Analyze campaign data and recommend optimizations.

Conoscenze

DTC Paid Media Buying

Growth Marketing

Data Analysis

Audience Segmentation

A/B Testing

Communication Skills

Strumenti

Notion

Slack

GSuite

Loom

GA4

Northbeam

Triple Whale

Haus

Descrizione del lavoro

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Ridge crafts products made to last a lifetime through simple, functional designs ready for anything and everything. Our materials are chosen with care and a thoughtful connection to the insights of our growing community. We aim to improve every day, doing more with less.

Founded as a Kickstarter project in 2013, The Ridge Wallet has reached over 3 million users worldwide. We operate globally, selling in the US, Canada, the UK, EU, and Australia via Shopify, Amazon, and wholesalers. Our product catalog has expanded to include KeyCases, Bolt Action Pens, Knives, Rings, Watches, and more in development.

We seek motivated individuals with high work standards and growth potential. As a remote-first company, we value work/life balance and seek the best talent worldwide.

The Role

Apply here: https://tally.so/r/nPzGyx

The Senior Paid Media Buyer supports our paid media team by executing and strategizing social advertising campaigns across platforms like Meta, TikTok, Snapchat, Twitter/X, and Applovin. Responsibilities include optimizing campaigns, analyzing data, and strategic planning, offering a chance to work with industry experts in a high-growth DTC environment.

Responsibilities

1. Campaign and Platform Ownership: Manage campaigns on Meta, TikTok, Snapchat, Twitter/X, and Applovin; stay updated on platform changes.
2. Ad Building: Create, manage, and optimize ads; develop compelling copy and visuals; ensure compliance with platform standards.
3. Data Analysis: Analyze campaign data; report on key metrics; recommend optimizations.
4. Quality Assurance: Check ad accuracy; monitor performance; address issues promptly.
5. Ad Creative: Collaborate with creative teams; provide feedback; meet campaign deadlines.
6. Campaign Management: Oversee campaigns; implement targeting strategies; manage budgets for optimal performance.
7. Strategic Planning: Contribute to campaign strategies; brainstorm innovative ideas; explore new advertising opportunities.
8. External Partner Communication: Liaise with ad partners; review and share campaign insights.

Ideal Profile

Qualifications and Requirements:

• 5+ years in DTC Paid Media Buying and Growth Marketing.
• Expertise in ad platforms like Meta, TikTok, Snapchat, Twitter/X, and Applovin.
• Experience with DTC ad agencies or in-house roles at brands over $100M.
• Knowledge of analytics tools such as Northbeam, Triple Whale, Haus, GA4.
• Understanding of attribution models; strong analytical skills; experience with audience segmentation, retargeting, A/B testing.
• Excellent communication and collaboration skills.

Technical Skills:

• Proficiency in Notion, Slack, GSuite, Loom, and ad platform tools.

What We Offer

• Opportunity to join a market leader in Apparel & Sporting Goods.
• Work within a company with a proven track record.

Note: Non-citizens may require a work permit depending on the country. For more info, visit our Blog. Do not share bank or payment details during the application process. All applications must be submitted via the 'Apply now' button.