Senior Marketing, Pr And Communications Specialist (Remote/Onsite)

Beamng Gmbh; Italia; Hybrid; EUR 80,000 - 110,000; Full time

Job summary

BeamNG, an independent game and software studio, seeks a Senior Marketing, PR & Communications Specialist to lead cross-channel campaigns from strategy to execution. You will shape messaging for players, media, creators, partners, and the wider gaming community while collaborating with a diverse team across regions.

You’ll own integrated marketing across organic, paid, earned, and owned channels, building relationships with media, influencers, and platform partners to grow audience and

Qualifications

• 8+ years in marketing, PR, or comms, preferably in gaming.
• Strong understanding of game marketing and media ecosystems.
• Excellent written/spoken English; other languages a plus.
• Proven ability to lead multi-channel campaigns across TikTok, Instagram, YouTube, Discord.
• Portfolio showing player-centric campaigns and community activations.

Responsibilities

• Own integrated marketing, PR, and communications campaigns across organic, paid, earned, owned, and partner channels.
• Develop compelling messaging and narratives for product updates, newsletters, storefronts, landing pages, social media, and community platforms.
• Build and maintain relationships with media outlets, journalists, creators, influencers, platform partners, and community stakeholders.
• Plan and execute initiatives that grow our audience, strengthen engagement, and amplify BeamNG beats.
• Coordinate content production for promotional materials, ensuring assets are high-quality, on-brand, and aligned with marketing objectives.
• Monitor campaign performance, media coverage, audience trends, and competitor activity to identify opportunities and improve future initiatives.
• Support and guide day-to-day marketing, PR, and community operations, improving workflows and cross-team collaboration.

Skills

Campaign Planning

Media Outreach

PR & Communications

Digital Marketing

Team Leadership

English Proficiency

Gaming Industry

Content Tools

Tools

DaVinci Resolve

OBS

Figma

Adobe Suite

Job description

BeamNG is an independent game & software development studio, established in 2013 in Bremen, Germany. We are an international, remote-first team of almost 90 people. Our development focuses on state-of-the-art soft-body physics vehicle simulation, currently available as an early access videogame - BeamNG.drive , and as a stand-alone research platform - BeamNG.tech

We are looking for a Senior Marketing, PR & Communications Specialist to join our Communications & Marketing team. This is a senior, hands-on role for someone who can lead creative marketing, PR, and communications initiatives from strategy to execution. You will help shape how BeamNG communicates with players, media, creators, partners, and the wider gaming community, while working closely with a diverse team of specialists across multiple channels and regions.

Responsibilities

• Own integrated marketing, PR, and communications campaigns across organic, paid, earned, owned, and partner channels
• Develop compelling messaging and campaign narratives for product updates, announcements, newsletters, storefronts, landing pages, social media, and community platforms
• Build and maintain strong relationships with relevant media outlets, journalists, creators, influencers, platform partners, and community stakeholders
• Plan and execute impactful initiatives that grow our audience, strengthen community engagement, and amplify major BeamNG beats
• Coordinate content production for promotional materials, ensuring assets are creative, high-quality, on-brand, and aligned with marketing objectives
• Monitor campaign performance, media coverage, audience trends, community sentiment, and competitor activity to identify opportunities and improve future initiatives
• Support and guide day-to-day marketing, PR, and community operations, while helping improve workflows, planning processes, and cross-team collaboration

Requirements

• 8+ years of experience in marketing, PR, communications, community, publishing, or a comparable role, ideally within the gaming industry
• Excellent understanding of videogame marketing, games media, creator ecosystems, player communities, and digital audience development
• Excellent written and spoken English communication skills; additional languages are a plus
• Proven experience planning and leading organic, paid, PR, influencer, or creator campaigns across platforms such as TikTok, Instagram, Meta, YouTube, Discord, Steam, and related channels
• Strong PR skills, including media outreach, pitching, press materials, interview coordination, review programs, and coverage tracking
• Portfolio demonstrating successful player-centric campaigns, creative promotions, PR initiatives, content strategies, or community activations
• Practical knowledge of content creation tools and software such as in-game capture, DaVinci Resolve, OBS, Figma, Adobe Suite, or similar tools
  

Nice to have

• Passion for videogames and interest in automotive culture, simulation, motorsport, or vehicle-based games
• Comfortable working independently with minimal supervision in a fully remote, international environment
• Previous experience working with an indie game development studio, publisher, PR agency, platform, or creator-focused organization
• Experience mentoring, coordinating, or leading marketing, PR, communications, community, or content contributors
• Familiarity with gaming platforms and workflows such as Steam, Epic Games Store, Discord, forums, newsletters, press kits, and storefront communications
• Basic familiarity with web development, HTML/CSS, or programming/scripting languages such as Lua, Python, or Go would be a plus
• Language courses
• Talent development program (training budget, participation in seminars/conferences, and etc)
• Budget for home office
• Parental leave
• Employee assistance program
• Relocation assistance (if applicable)

Our recruitment process

Our recruitment process starts with an introductory call with our HR team, continues a technical interview, and finally a stakeholder interview

About us

Our journey began in 2013 and we've continued to expand as an independent studio since then. We are a team of over 90 employees of 29 nationalities with a headquarters in Bremen, Germany, and we are always on the lookout for expert talent to join us!

We consider our employees to be our most valuable assets, and all of them play a vital role in helping us establish and nurture the company's culture and values. We are a guild of innovators, artists, engineers, and designers, who appreciate and embrace the diversity of our perspectives and know-how to apply them to grow together as a community and foster a healthy work environment.

Senior Marketing, PR and Communications Specialist (Remote/Onsite) • IT