Senior Marketing Operations Manager

Wolters Kluwer; Lucca; In loco; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A leading software development firm is seeking a Marketing Operations Manager to optimize marketing operations across multiple regions, particularly focusing on Marketo and Salesforce. The ideal candidate will have over 7 years of experience administering marketing platforms and will be responsible for maintaining global marketing automation processes. This full-time role is based in Italy and requires strong communication and collaboration skills.

Competenze

• 7+ years of administrator knowledge of Marketo; certification preferred.
• 5+ years of experience with Salesforce in a support or admin role.
• Dedication to increasing knowledge of Marketing Operations best practices.

Mansioni

• Own and administer the Adobe Marketo Engage marketing automation platform.
• Maintain global marketing automation processes, including lead management.
• Act as subject matter expert to train marketing teams on tools & processes.

Conoscenze

Marketing Operations

Cross-functional collaboration

Process optimization

Communication skills

Proficiency in English

Strumenti

Marketo

Salesforce

LeanData

ZoomInfo

ON24

Descrizione del lavoro

Overview

Wolters Kluwer's Corporate Performance & ESG Division is seeking an enthusiastic and highly skilled Marketing Operations Manager to drive and optimize marketing operations across multiple regions.

As a Marketing Operations Manager, you will independently execute specialized digital marketing tasks, supporting team projects and ensuring high-quality outcomes. You will leverage your extensive expertise to drive marketing strategies that significantly enhance our online presence. This role is ideal for seasoned professionals who excel in architectural solutions to complex marketing technology, specifically Marketo and Salesforce.

This role can be based in one of our offices located in Italy, the UK, or the Netherlands.

Responsibilities

• Own and administer the Adobe Marketo Engage marketing automation platform.
• Maintain the global marketing automation processes, lead management, scoring, segmentation, templates and nurture programs.
• Address system troubleshooting tickets from global business stakeholders.
• Participate in a Community of Practice for Marketing operations and technology used for execution, to ensure that marketing campaigns and initiatives are feeding accurate data into our lead management and reporting frameworks.
• Contribute to the creation of guidance and best practices documentation.
• Act as subject matter expert (SME) to train marketing teams on tools & processes.

What You Bring

• 7+ years of administrator knowledge of Marketo. Certification preferred.
• 5+ years of experience with Salesforce in a support or admin role.
• Familiarity with tools like LeanData, ZoomInfo, ON24, Monday.com, LinkedIn is a plus.
• Strong skills in process optimization, system maintenance, and cross-functional collaboration.
• Excellent communication, documentation, and organizational abilities.
• A proactive mindset with the ability to manage multiple projects and priorities.
• Dedication to increasing knowledge of Marketing Operations best practices.
• Proficiency in English.

Who You Are

• A Marketing Operations leader who dives in, is a self-driven learner, investigates, and an inquisitive person who consistently strives to simplify and improve processes.
• A pro who knows the end-game is pristine data and makes this their mantra with every ticket and project that is assigned.
• A team player who knows that they cannot work in a vacuum; making transparency a highlight in everything they do.

This position offers a unique opportunity to shape the future of marketing operations, working at the intersection of technology, strategy, and data. Ready to make an impact? Apply now and help us build the next generation of marketing excellence at Wolters Kluwer.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing
• Industries: Software Development