Senior Marketing Executive

POP MART; Turbigo; In loco; EUR 40.000 - 70.000; Tempo pieno

Descrizione del lavoro

Join POP MART, a leader in character-based entertainment, as a Marketing Manager in Milan. You'll drive marketing strategies and lead a talented team to uphold our brand's vision while engaging customers and enhancing brand loyalty. With nearly 500 global stores, we offer training and continual growth opportunities, empowering you to create memorable experiences for our customers.

Servizi

Training events and classroom lessons

Personalized career paths

Dynamic and collaborative work environment

Competenze

• Cityzenship or Work Permit required.
• 7+ years experience in marketing leadership roles, preferably in retail.
• Excellent knowledge of Italian; knowledge of Chinese and English is a plus.

Mansioni

• Develop and execute comprehensive marketing strategies aligned with brand vision.
• Oversee brand development and maintenance of brand identity.
• Create and implement trade marketing initiatives.

Conoscenze

Communication

Presentation

Negotiation

Strategic thinking

Data-driven approach

Team Leadership

Market analysis

Creativity

Collaboration

Formazione

Bachelor's or Master's degree in Marketing

Bachelor's or Master's degree in Economics

Strumenti

Marketing software and tools

Descrizione del lavoro

We are POP MART, a market-leading company in character-based entertainment and a global champion of design toy culture. Our mission is to ignite passion and bring joy worldwide.

At POP MART, we are unique, and we always have been. Thanks to the diversity of our customers, talents, and ideas, together we reinvent the present and future of POP. Are you ready to embrace your future with POP MART?

We are looking for you for our new store in Milan!

Key Responsibilities :

• Strategic Planning : Develop and execute comprehensive marketing strategies in line with POP MART's brand vision and business goals, ensuring a consistent approach across PR, commercial marketing, and product marketing.
• Brand Development : Oversee the development and maintenance of POP MART's brand identity, ensuring it remains consistent and appealing to the target audience.
• Public Relations : Drive PR efforts by establishing and maintaining strong relationships with media, influencers, and partners. Develop PR campaigns that generate positive media coverage and enhance brand visibility.
• Trade Marketing : Create and implement trade marketing initiatives to support POP MART's presence in retail stores and e-commerce platforms. Collaborate closely with retail partners to increase sales and strengthen brand presence.
• Media : Continue to develop brand-focused social media to ensure maximum customer engagement.
• Product Marketing : Lead product marketing efforts, including product launches, seasonal campaigns, and promotional activities. Collaborate with the product team to ensure alignment with market trends and customer demands.
• Team Leadership : Build and lead a high-performing marketing team, providing guidance, mentoring, and fostering a collaborative work environment.
• Budget Management : Effectively manage the marketing budget, ensuring optimal allocation of resources to achieve marketing objectives and a strong return on investment.
• Market Analysis : Continuously monitor market trends, competitor activities, and consumer behavior to identify opportunities and threats, adapting marketing strategies accordingly.
• Reporting and Analysis : Establish KPIs and performance metrics for marketing initiatives. Create regular reports on campaign effectiveness and use data insights to optimize marketing efforts.

Qualifications :

• Cityzenship or Work Permit is required.
• Bachelor's or Master's degree in Marketing, Economics, or a related field.
• Proven experience (7+ years) in leadership roles in marketing, preferably in the retail sector.
• Excellent communication, presentation, and negotiation skills.
• Demonstrated success in creating and leading high-performing marketing teams.
• Creative thinker with a strategic mindset and data-driven approach.
• Proficiency in marketing software and tools.
• Ability to work collaboratively in a dynamic and fast-paced environment.
• Excellent knowledge of Italian, knowledge of Chinese and English is a plus.

It's all about PEOPLE!

We love to nurture and grow our talents! Training will accompany you throughout your journey. You will participate in training events, classroom lessons, and customized modules to strengthen your technical and managerial skills! Personalized career paths for all our employees : you will have the opportunity to set personal career goals and receive the necessary support to achieve them.

We believe in "Winning Together," so you will be responsible for creating a team spirit that provides an exceptional in-store experience! Our keywords are : welcome, knowledge, and conclusion. We want to provide unique journeys to our customers, making them feel pampered, listened to, and advised optimally, optimizing brand loyalty.

POP MART has :

Nearly 500 stores worldwide

Nearly 2,000 ROBOSHOPs worldwide

Nearly 500+ distributors worldwide

Theme Park - POP Land in Beijing

Themed Shows

Toy Show (PTS)

Art Gallery

Do you want to join us? The program includes : Training, Challenges, Continuous growth opportunities. The adventure begins now : Come POP the world with us!