Senior Marketing Data Analyst

Edenred Finland Oy; Varese; In loco; EUR 40.000 - 65.000; Tempo pieno

Descrizione del lavoro

Edenred is seeking a Senior Marketing Data Analyst to join their innovative team in Varese, Italy. The role involves data analysis, project management, and optimizing campaigns through various Marketing Automation and Business Intelligence tools. The ideal candidate will have a Master's degree and extensive experience in marketing data analysis, along with a passion for customer engagement in a multinational environment.

Competenze

• 5-7 years of experience in a similar role.
• Excellent knowledge of SQL and Marketing Automation tools.
• Good knowledge of English.

Mansioni

• Collect, process, and analyze marketing data to optimize campaign performance.
• Implement and optimize automated communication flows.
• Define KPIs and create advanced reports for monitoring performance.

Conoscenze

Data Analysis

Project Management

Marketing Automation

Business Intelligence

Analytical Mindset

Communication Skills

Formazione

Master's degree in Economics or Statistics

Strumenti

SQL

Excel

Google Analytics 4

Tableau

Power BI

HubSpot

Salesforce Marketing Cloud

Marketo

Descrizione del lavoro

Vibe with us - more than 700 colleagues across Europe are looking forward to meeting you! We are one of the leading mobility service providers in Europe and enable our customers in over 40 countries to refuel, charge their e-vehicles, process tolls, and use other innovative & digital solutions for fleet management. UTA Edenred was founded in 1963 and is now part of Edenred SE. In short : We simplify mobility.

YOU WILL VIBE WITH US

The ideal candidate is a Senior Marketing Data Analyst capable of transforming data into strategic insights and supporting marketing decisions through advanced analysis and automation. The ideal person has solid experience in marketing data analysis, project management, and optimizing campaigns through Marketing Automation and Business Intelligence tools.

Main Responsibilities :

• Analysis and Reporting : Collect, process, and analyze marketing data (digital and offline) to optimize campaign performance.
• Marketing Automation : Implement and optimize automated communication flows (e.g., email marketing, lead nurturing, CRM).
• Data Strategy : Define KPIs, develop dashboards, and create advanced reports for monitoring marketing and product performance.
• Customer Insights : Analyze user behavior and lifecycle to improve acquisition, retention, and conversion strategies.
• Project Management : Coordinate data-driven marketing initiatives, collaborating with internal teams (CRM, Product, Content, IT) and external partners (agencies, suppliers).

WE WILL VIBE WITH YOU

Passion for the customer, respect, imagination, simplicity, and entrepreneurial spirit are the values we seek in our people. If you identify with these values and want to engage in a stimulating multinational environment, send us your application and become part of Edenred!

Minimum Requirements :

• 5-7 years of experience in a similar role, preferably in digital companies or consulting.
• Master's degree in Economics, Statistics, or related fields.
• Excellent knowledge of SQL, Excel, Google Analytics 4, Tableau / Power BI, and Marketing Automation tools (e.g., HubSpot, Salesforce Marketing Cloud, Marketo).
• Knowledge of A / B testing techniques, attribution modeling, predictive analytics.
• Experience in managing marketing projects and collaborating with cross-functional teams.
• Good knowledge of the English language.
• Ability to translate complex data into clear and actionable insights for decision-makers.
• Analytical mindset and problem-solving orientation.
• Excellent communication and data storytelling skills.

Nice to have :

• Predictive Modeling : Apply data science and machine learning techniques to improve targeting and segmentation.
• Experience using Python or R for advanced analysis and statistical modeling.

Apply now and Vibe with us!

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