Senior Manager Data Digital Analytics Lead

Sky Italia; Milano; In loco; EUR 65.000 - 85.000; Tempo pieno

Descrizione del lavoro

A leading media company in Milan is seeking a Data Digital Analytics Lead to enhance digital opportunities and solve commercial challenges. This role requires strong expertise in digital analytics tools and strategic insights for optimizing customer experiences. The ideal candidate holds a relevant degree and possesses effective communication and problem-solving skills in navigating digital challenges. Competitive salary and professional growth opportunities offered.

Competenze

• Bachelor’s or Master’s Degree in Computer Science, Analytics, or STEM.
• Strong knowledge of business planning and process improvement.
• Proven problem-solving skills in navigating digital analytics challenges.
• Effective time management skills with the ability to multitask.
• Deep knowledge of digital personalization and targeting.

Mansioni

• Leverage digital analytics for customer journey and experience personalization.
• Act as a subject matter expert for digital data assets.
• Collaborate with teams to implement privacy-compliant solutions.
• Utilize data to optimize digital properties' performance.
• Stay updated on industry trends and enhance analytics capabilities.

Conoscenze

Strategic insights

Problem-solving skills

Excellent communication

Collaboration skills

Knowledge of digital analytics

Time management

Customer personalization

Journey analytics

Formazione

Bachelor’s or Master’s Degree in relevant fields

Strumenti

Adobe Experience

Optimizely

Descrizione del lavoro

We are seeking a highly motivated individual to join our team as a Data Digital Analytics Lead. The candidate will act as a liaison for the commercial team, leveraging expertise in digital analytics to drive digital opportunities, solve commercial goals, and address challenges through digital analytics implementation. They will also play a crucial role in navigating challenges posed by the cookie apocalypse.

Key Responsibilities:

• Leverage knowledge of digital analytics to design solutions for customer journey analytics and experience personalization using data and insights.
• Act as the subject matter expert of our digital data assets, enabling and driving digital opportunities, and proposing solutions to meet commercial objectives and challenges.
• Provide guidance on strategies to overcome challenges posed by the cookie apocalypse, ensuring seamless transitions.
• Collaborate with cross-functional teams to implement privacy-compliant and innovative solutions within digital trading and operations.
• Utilize data to optimize digital properties' performance, focusing on enhancing user experience and personalization. Define KPIs and measurement frameworks to monitor and improve digital performance.
• Serve as a liaison for the commercial team to understand business goals and challenges, collaborating to implement data-driven solutions that increase customer value and prospect acquisition.
• Stay updated on industry trends and emerging technologies to continuously enhance digital analytics capabilities.

Skills Required:

• Bachelor’s or Master’s Degree in relevant fields (e.g., Computer Science, Analytics, STEM)
• Strong knowledge of strategic insights, business planning, process improvement, and customer satisfaction
• Proven problem-solving skills, especially in navigating challenges posed by the cookie apocalypse
• Excellent communication and collaboration skills
• Deep knowledge of digital analytics, recommendation, and personalization tools (e.g., Adobe Experience, Analytics, Launch, Optimizely, Tagging) with a good understanding of digital/MarTech systems
• Effective time management skills and ability to handle multiple tasks
• In-depth understanding of customer personalization, advanced targeting, and journey analytics