Senior Manager, Data Analysis

Pulse Advertising; Pavia; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading company in digital strategy is seeking a Senior Data Analyst to lead performance analysis and develop predictive models across social and paid media. This role requires a passion for data exploration and expertise in social analytics, encouraging a strategic impact on campaigns through insights and mentoring junior analysts.

Competenze

• 4-6 years of experience as a Data Analyst or hybrid Analyst / Scientist.
• Fluent in English; any additional language is a plus.
• Strong knowledge of unstructured API data.

Mansioni

• Lead performance analysis across social, influencer, and paid media.
• Mentor junior analysts and promote analytical rigor and strategic thinking.
• Design and refine the Social Media Value (SMV) metric.

Conoscenze

Data visualization

Social analytics

Predictive modeling

Analytical rigor

Mentorship

Strategic thinking

Social media understanding

Strumenti

GWI

Pulsar

Looker Studio

Descrizione del lavoro

Ready to turn your expertise into impact?

If you’re looking to lead with data, guide high-level strategy, and help shape a future where insights drive everything—we’d love to hear from you. Apply now and let’s build smarter campaigns, together.

Introduction

We are seeking a Senior Data Analyst who goes beyond reporting and designing metrics, engineering insights, and building proprietary models. If you are passionate about data exploration, modeling, and social intelligence, we would love to hear from you.

• You lead performance analysis across social, influencer, and paid media, delivering strategic recommendations
• You oversee social listening, competitor benchmarking, and market analysis to refine insights
• You apply data science methods and collaborate across teams to develop predictive models and data-driven product narratives
• You analyze social API data and build benchmarks across platforms, countries, content types, and creator tiers to deliver actionable insights and contextual intelligence
• You design and refine the Social Media Value (SMV) metric, integrating multiple data sources into one monetary value
• You mentor junior analysts, promoting analytical rigor, creativity, and strategic thinking
• You have 4-6 years of experience as a Data Analyst or hybrid Analyst / Scientist in digital strategy, social tech, marketing analytics, or agency settings
• You possess expert knowledge in social analytics, data visualization, and forecasting tools like GWI, Pulsar, and Looker Studio
• You are capable of designing scoring models, developing KPIs, and generating predictive insights, while translating technical results into strategic value for global clients
• You understand social media platform (TikTok, Instagram, YouTube) dynamics and influencer / creator marketing metrics deeply
• You are skilled at working with unstructured API data, turning it into scalable, insightful frameworks
• You demonstrate strong leadership and mentorship skills and you’re fluent in English, any additional language is a plus

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