Senior Digital Media Planner

Publicisgroupe; Italia; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading global communications company is seeking a Senior Digital Media Planner to act as the key contact for a major automotive brand. The ideal candidate will manage day-to-day planning, client budgets, and campaign strategies. This role requires at least 4 years of digital media planning experience and proficiency in digital planning tools, with flexible working hours and corporate wellness benefits offered.

Servizi

Flexible hours

Smartworking 2 days a week

Corporate benefits platform

Access to online wellness classes

Competenze

• 4+ years of experience in digital media planning within a media agency.
• Native Italian and good English (B1 or more).
• Attention to detail and priority management skills.

Mansioni

• Serve as the main point of contact for the client.
• Manage the client's budget and assist in developing digital strategies.
• Produce digital media plans and negotiate with publishers.
• Monitor campaign performances and produce reports.

Conoscenze

Digital media planning

Excel (PIVOT tables)

Digital planning tools

Team player

Analytical mindset

Strumenti

Business Manager

GA

DV360

CM

SA360

Descrizione del lavoro

Company description

Publicis Groupe: win in the platform world! Starcom is part of Publicis Groupe, the world’s third largest communications group. What can we do as Publicis Groupe? Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey - anywhere in the world. And what makes us unique? A Connecting Company, driven by a common purpose, a powerful spirit, shared behaviors, great character and a relentless focus on clients - Power of One. About Starcom: Do you believe in the alchemy between people and technology? Are you convinced that this synergy can generate impactful emotions for brands and customers? Then, with over 5,000 dreamers around the world, Starcom is the right agency for you!

Overview

The Senior Digital Media Planner will be the key point of contact for one of our key Clients, an automotive Brand. The ideal candidate must be able to act as a consultant to the client, find opportunities to innovate and have the ability to manage day-to-day planning and analysis.

Responsibilities

How you’d spend your day :

• Act as Point Of contact for the client;
• Be responsible for client’s budget;
• Assist the digital media lead in developing the best annual digital strategy and propose new activations;
• Produce digital media plans, including negotiation with key publishers;
• Oversee digital media campaigns set up and creative assets workflow;
• Monitor digital media campaigns performances and produce post campaigns reports / QBRs;
• Keep track of Digital Media PO reconciliation process;
• Maintain relationships with key media partners and scout new ones;
• Analyze research data and media / marketing information, sharing insights with clients;

Qualifications

• 4+ years of work experience in digital media planning in a media agency context;
• Advanced use of Excel (PIVOT tables) and PowerPoint;
• Good use of digital planning tools (Business Manager, GA, DV360, CM, SA360);
• Italian native (mandatory) and English (B1 or more);
• Knowledge of all digital disciplines : Display, SEM, SEO, Affiliation, Social, Programmatic;
• Team player;
• Attention to detail;
• Analytical and critical mindset;
• Priority management skills.

Additional information

This opportunity does not provide relocation support. We take care of our talents and their wellbeing: Flexible hours and smartworking 2 days a week; Corporate benefit: a platform dedicated to our people full of offers, discounts and more; Learning & Development: a tailored learning path, individual and needs-based approach, always on!; Corporate Wellness: free access to online training classes for your physical and psychological wellbeing. Did you know that our motto is Viva la difference? With or without D.Lgs. 198 / 2006, we can’t wait to meet you and welcome you, whoever you are!