Senior Brand Manager, Oncology and Hematology - Italy

Senior Brand Manager, Oncology and Hematology - Italy

Incyte

Manager / Team Leader

Overview: Incyte is a biopharmaceutical company focused on the discovery, development, and commercialization of novel medicines to meet serious unmet medical needs in oncology and inflammation and autoimmunity. Incyte is committed to the rigorous pursuit of research and development excellence to improve the lives of patients, make a difference in health care, and build sustainable value.

Job Summary: We are looking for a motivated and experienced Senior Brand Manager, Oncology and Hematology, to join our team! In this role, you will be accountable and responsible for driving, coordinating, and executing the marketing strategies for the assigned oncology and hematology brands & projects/tasks in a BU & matrix structure, and work cross-functionally with other stakeholders and departments at a local and international level.

Duties and Responsibilities:

1. Drives strategy implementation in a matrix structure and leads the local brand teams.
2. Adapts international strategy to suit local environment and executes tactics and initiatives enabling the pre-launch plan and subsequently the promotional activities.
3. Supports the Business Unit Director on initiatives to drive high quality and successful operationalization of product strategy.
4. Drives the development of the Country Brand Plans for the assigned products and ensures the roll out of brand plan following the strategic imperatives.
5. Joins the International Brand Team and provides input into the International Brand Planning process.
6. Measures and reports performance of marketing campaigns, gaining insight and assessing against goals.
7. Supports the development of the brand communication plans.
8. Reviews product related data to ensure the field-force is kept up-to-date on new developments.
9. Supports the design and organization of satellite symposia and booth appearances at nationwide conferences.
10. Acts as first point of reference for all product-related inquiries from the field team.
11. Works collaboratively to manage product needs and ensures promotional materials are used optimally.
12. Supports the design of market research projects to assess market specifics and customer attitudes.
13. Contributes to best practice exchange culture with other brand leads in the local affiliate.
14. Works in partnership with the Business Unit Director and local/international colleagues to refine forecasts and budgets.
15. Leads and manages vendors and agencies to ensure high quality of output.
16. Monitors and controls product budgets, assesses the marketing mix, and evaluates cost effectiveness.
17. Ensures compliance with applicable regulations and Company compliance standards.
18. Contributes positively to a strong culture of business integrity and ethics.

Requirements:

1. University degree in Science and/or degree in Business.
2. Minimum of 5 years of successful product management experience in biotech or pharmaceuticals.
3. Proven track record of achievements in pharma marketing.
4. Experience in oncology and hematology areas and product launches.
5. Excellent spoken and written English.
6. Proven ability to take the lead on projects and drive them to success.
7. Able to analyze data and draw the right conclusions.
8. Solution oriented, uses own initiative, and task driven.
9. Works on and delivers multiple projects at the same time with high quality.
10. Structured approach to project management.
11. Passionate team player focusing on solutions and outcomes.
12. Proven ability to successfully manage projects across functions in a matrix organization.

Disclaimer: The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.