Senior Brand Manager Leffe (Italy)

InBev Italia; Milano; In loco; EUR 50.000 - 65.000; Tempo pieno

Descrizione del lavoro

Un'importante opportunità per un Senior Brand Manager in Italia, responsabile di sviluppare la strategia per uno dei marchi di birra più iconici. Questo ruolo offre la possibilità di guidare campagne di marketing innovative, collaborare con diversi stakeholders e ottimizzare le performance del marchio, in un ambiente che valorizza creatività e crescita professionale.

Competenze

• 3-4 anni di esperienza comprovata in gestione di marca, preferibilmente nel FMCG.
• Fluente in italiano e inglese.
• Passione genuina per la birra e comprensione della tradizione del marchio Leffe.

Mansioni

• Sviluppare e implementare la strategia di marca per Leffe in Italia.
• Pianificare ed eseguire campagne di marketing 360 gradi.
• Monitorare e analizzare le metriche di performance del marchio.

Conoscenze

Competenze analitiche

Gestione progetti

Collaborazione

Pensiero creativo

Comunicazione

Presentazione

Formazione

Laurea in Marketing, Amministrazione Aziendale o un campo correlato

MBA

Descrizione del lavoro

As the Senior Brand Manager for Leffe Italy, you will be responsible for developing and executing the brand strategy for one of the most iconic beer brands in the world. As a “Brand CEO”, you will lead the effort in building, developing, and implementing the brand strategy and marketing plans across Italy, then analyzing the performance and managing efficiently the marketing budget.

You will need to engage external stakeholders such as agencies, suppliers, and clients, and lead a strong internal collaboration with sales, trade marketing, supply, logistics. Your objectives will be to ensure that Leffe continues to grow its market share and brand equity. This role requires a strategic thinker with a passion for brand building and business growth. Most of all, we are looking for an owner who loves to bring new ideas to life and is result-oriented.

At AB InBev, dreaming big is what we do. Brewing the world’s most loved beers, building iconic brands like Bud, Stella Artois, Corona, Beck’s, Leffe, and crafting meaningful moments are what inspire us.

We’re a team of passionate owners who aren’t afraid to dream big because we know that together, we can achieve anything. To build a more sustainable, inclusive, and rewarding future. Turning any challenge into an opportunity. So let’s take on the challenge together.

Cheers to dreaming big!

Key responsibilities :

• Brand Strategy : Develop and implement the brand strategy for Leffe in Italy, aligning with global brand guidelines and local market needs.
• Marketing Campaigns : Plan and execute 360-degree marketing campaigns, including TV, digital, OOH, DOOH, influence.
• Innovation : Drive innovation by identifying new product opportunities and leading the development and launch of new products.
• Brand Partnerships : Establish and maintain partnerships with key stakeholders, including retailers, distributors, and media partners.
• Cross-functional Collaboration : Work closely with sales, trade marketing, and supply chain teams to ensure seamless execution of brand initiatives.
• Performance Tracking : Monitor and analyze brand performance metrics, providing regular reports and insights to senior management.
• Budget Management : Manage the brand budget, ensuring efficient allocation of resources to maximize ROI.

What we are looking for :

• Education : Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.
• Experience : 3-4 years of proven experience in brand management. FMCG is a plus.
• Skills : Strong analytical skills, project management, collaboration, creative thinking, excellent communication and presentation skills, and the ability to work in a fast-paced environment.
• Languages : Fluency in Italian and English.
• Passion : A genuine passion for beer and a deep understanding of the Leffe brand heritage.

What you can expect from us :

In this role, you’ll have the potential to transform our business and your career. You’ll get the support you need to succeed. We’re a meritocracy, with plenty of room for growth and development, so you know your hard work will be rewarded. We encourage you to think big and go after your goals. You’ll get to be creative, work with international teams so you can build a global network and have direct control over your career and where it takes you.

We are building a team that’s more supportive, more inclusive, and more collaborative. A team that’s diverse in background, skills, and experience.

So if you dream big but are concerned you’re not a perfect fit against the job description, we’d still encourage you to apply. You may just be the right candidate to help us create a future with more cheers.

As the leading global brewer, we are committed to bringing people together for a better – and more equal – world. A more equal world starts when everyone can thrive. At AB InBev, we value the diversity of cultures, perspectives, skills, and experiences within our workforce, and we strongly encourage women, people of colour, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.

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