Retail Key Account Manager

JR Italy; Como; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading company in the consumer electronics sector seeks a Channel Marketing Specialist to develop and execute marketing plans. The role involves managing budgets, improving brand presence, and leading in-store campaigns. Ideal candidates will have strong communication and analytical skills, along with relevant degrees in Marketing or Business.

Competenze

• Prior experience in Channel Marketing.
• Strong knowledge of the consumer electronic industry.

Mansioni

• Developing and executing the Channel Marketing Plan.
• Leading and implementing channel-specific marketing strategies.
• Conceptualizing and executing trade promotions.

Conoscenze

Communication

Interpersonal Skills

Critical Thinking

Creative Thinking

Formazione

Degree in Marketing

Degree in Business

Descrizione del lavoro

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Responsibilities:

1. Developing and executing the Channel Marketing Plan in line with sales and marketing objectives and managing the budget;
2. Improving brand presence and campaign execution across trade through excellence in in-store planning, branding area expansion, execution, and tracking in alignment with the annual strategy;
3. Leading and implementing channel-specific marketing strategies and plans for assigned clients;
4. Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns;

Requirements:

• Degree in Marketing, Business, or a related field;
• Prior experience in Channel Marketing;
• Strong knowledge of the consumer electronic industry;
• Strong range management, communication, and interpersonal skills;
• Experience analyzing large amounts of data and trends;
• Ability to think critically and creatively.