Remote Growth Marketing Specialist: Inbound & Content

Innovation Roundtable ApS; Italia; Remoto; EUR 50.000 - 70.000; Tempo pieno

Vantaggi offerti da questo lavoro

Fully remote work environment

International team collaboration

Descrizione del lavoro

Innovation Roundtable is seeking an Inbound & Growth Marketing Specialist to grow qualified reach and lead generation for our conferences and membership network, turning event content into a repeatable inbound and lifecycle marketing engine. You will own content, email, SEO, and distribution, while running structured experiments.

The role is fully remote with real ownership over planning, testing, and measuring marketing, working closely with international colleagues across Marketing, Sales,

Competenze

• Proven track record running inbound or growth marketing campaigns with measurable lead-generation or conversion results
• Strong copywriting in English for senior professional audiences
• Solid understanding of content strategy, SEO, email lifecycle marketing and conversion fundamentals
• Experience with analytics and tracking to diagnose funnel problems from data
• Familiarity with marketing automation systems (HubSpot) and rapid learning of new tools
• Regular use of AI tools for content, campaigns, or reporting

Mansioni

• Own and improve inbound & growth marketing execution across content, email, website, SEO, and social distribution. Support paid campaigns when relevant.
• Repurpose event generated content: recordings, transcripts, interviews, speaker insights, and member stories into useful content packages
• Coordinate organic amplification with host and member company communication teams, speakers, members and attendees.
• Write and continuously test conversion-focused messaging for individual events and audiences
• Build, optimize, and maintain landing pages and registration funnels, and run structured tests on what actually moves signups (subject lines, invite formats, audience framing)
• Set up and maintain reliable tracking for traffic, content downloads, and funnel conversion, so decisions are based on real behavior rather than raw visit counts
• Improve organic visibility across traditional SEO and AI-driven search
• Plan, execute and improve email campaigns, the IR newsletter and event nurture journeys that keep prospects and past attendees engaged between events
• Use AI tools as part of your regular workflow to speed up content creation, campaign iteration, and performance reporting
• Partner with Sales, & Programme teams to understand which audiences, companies, topics and behaviours produce high-quality guests and commercial opportunities, and share what's working across teams
• Maintain an editorial and experimentation calendar, prioritising higher-value events and content opportunities
• Identify and propose new marketing approaches, channels, or tools worth testing

Conoscenze

Inbound growth marketing

Copywriting

SEO

Email marketing

Content strategy

Analytics

Strumenti

HubSpot

Claude

ChatGPT

Gemini

Descrizione del lavoro

Innovation Roundtable is seeking an Inbound & Growth Marketing Specialist to grow qualified reach and lead generation for our conferences and membership network, turning event content into a repeatable inbound and lifecycle marketing engine. You will own content, email, SEO, and distribution, while running structured experiments.

The role is fully remote with real ownership over planning, testing, and measuring marketing, working closely with international colleagues across Marketing, Sales,