Regional Marketing Manager (Southern Europe) – VAF 331

Groupe ProductLife; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading marketing solutions company based in Italy is seeking a Regional Marketing Manager for Southern Europe. This role involves developing and executing marketing strategies, overseeing social media channels, and coordinating events. The ideal candidate should have at least 5 years of relevant experience and strong communication skills to thrive in a collaborative environment. This is a permanent contract position, focusing on brand awareness and customer engagement.

Competenze

• 5+ years of relevant experience.
• Ability to work effectively with a wide variety of partners in an international environment.

Mansioni

• Develop and execute digital marketing campaigns across multiple platforms.
• Oversee regional social media channels and create engaging content.
• Act as a super user for marketing platforms and manage email campaigns.
• Coordinate event logistics and provide on-site support.
• Develop analytics to measure marketing effectiveness and drive improvement.
• Ensure all marketing content is current and consistent across channels.

Conoscenze

Strong interpersonal and communication skills

Excellent writing, editing, and proofreading capabilities

Ability to work effectively in a cross-functional team environment

Capacity to understand and communicate in English

Strumenti

Pardot

Descrizione del lavoro

Regional Marketing Manager (Southern Europe) – VAF 331

Italy

Other

Permanent contract

ProductLife Group is looking for a Regional Marketing Manager (Southern Europe) in Italy to join our Global Marketing team.

Role:

As a Regional Marketing Manager, you will play a pivotal role in executing localized marketing strategies that align with global objectives. Operating within a matrixed environment, you will collaborate closely with sales, sales operations, and global marketing teams to drive brand awareness, customer engagement, and revenue growth in your designated region.

Key Responsibilities:

1. Strategic Campaign Execution: Develop and execute digital marketing campaigns across social media, email, and advertising platforms to promote service offerings, company insights, and events. Regularly analyze and report on campaign success metrics.
2. Social Media Management: Oversee regional social media channels, create engaging content, and respond to audience interactions to enhance brand presence.
3. Marketing Technology Expertise: Act as a super user for marketing platforms such as Pardot, managing email campaigns, website updates, and analytics. Lead the use and optimization of tools for webinar hosting and project manage all webinar-related activities.
4. Event Support & Management: Coordinate event logistics in collaboration with the global events director, serve as a point of contact for internal teams and event organizers, and provide on-site support as necessary.
5. Marketing Analytics & Reporting: Develop and implement analytics to track and measure marketing effectiveness across channels, including website engagement, digital ads, events, newsletters, and social media campaigns. Use insights to drive continuous improvement.
6. Content Management: Ensure all marketing content is current and consistent across local channels. Maintain detailed tracking and calendars for all marketing activities to enhance planning and coordination.

Required skillset:

• 5+ years of relevant experience.
• Strong interpersonal and communication skills, with the ability to work effectively in a cross-functional team environment.
• Excellent writing, editing, and proofreading capabilities.
• Ability to work effectively with a wide variety of partners in an international environment.
• Capacity to understand and communicate in English with colleagues.

This job posting is active.