Regional Marketing Manager (Southern Europe) – VAF 331

Groupe ProductLife; La Spezia; In loco; EUR 45.000 - 60.000; Tempo pieno

Descrizione del lavoro

A global marketing firm is seeking a Regional Marketing Manager for Southern Europe to execute localized marketing strategies. You will develop digital campaigns, manage social media channels, and coordinate events to enhance brand awareness and revenue growth. The ideal candidate has 5+ years of experience in marketing, strong communication skills, and proficiency in English. This role is based in La Spezia, Italy, offering a permanent contract.

Competenze

• 5+ years of relevant experience.
• Strong interpersonal and communication skills, effective in a cross-functional team environment.
• Excellent writing, editing, and proofreading skills.
• Ability to work effectively with diverse partners in an international setting.
• Proficiency in English communication.

Mansioni

• Develop and implement digital marketing campaigns on social media, email, and advertising platforms to promote services.
• Manage regional social media channels and create engaging content.
• Act as a super user for marketing platforms and lead webinar-related activities.
• Coordinate event logistics with the global events team.
• Develop analytics to measure marketing effectiveness across channels.
• Ensure marketing content is current and consistent across local channels.

Conoscenze

Interpersonal skills

Communication skills

Writing skills

Editing skills

Proficiency in English

Strumenti

Pardot

Social media platforms

Descrizione del lavoro

Regional Marketing Manager (Southern Europe) – VAF 331

Italy

Other

Permanent contract

ProductLife Group is seeking a Regional Marketing Manager (Southern Europe) in Italy to join our Global Marketing team.

Role:

The Regional Marketing Manager will execute localized marketing strategies aligned with global objectives. In a matrixed environment, you will collaborate with sales, sales operations, and global marketing teams to enhance brand awareness, customer engagement, and revenue growth in your region.

Key Responsibilities:

1. Strategic Campaign Execution: Develop and implement digital marketing campaigns on social media, email, and advertising platforms to promote services, company insights, and events. Analyze and report on campaign performance metrics.
2. Social Media Management: Manage regional social media channels, create engaging content, and respond to audience interactions to strengthen brand presence.
3. Marketing Technology Expertise: Act as a super user for marketing platforms such as Pardot, managing email campaigns, website updates, and analytics. Lead the use and optimization of tools for webinars and oversee all webinar-related activities.
4. Event Support & Management: Coordinate event logistics with the global events team, serve as a point of contact for internal teams and event organizers, and provide on-site support as needed.
5. Marketing Analytics & Reporting: Develop analytics to measure marketing effectiveness across channels, including website engagement, digital ads, events, newsletters, and social media. Use insights for continuous improvement.
6. Content Management: Ensure marketing content is current and consistent across local channels. Maintain detailed tracking and calendars for marketing activities to improve planning and coordination.

Required Skills:

• 5+ years of relevant experience
• Strong interpersonal and communication skills, effective in a cross-functional team environment
• Excellent writing, editing, and proofreading skills
• Ability to work effectively with diverse partners in an international setting
• Proficiency in English communication

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