Regional Director of Group Sales

Rocco Forte Hotels Group; Roma; On-site; EUR 150,000 - 190,000; Full time

Benefits offered by this job

Career growth

Training & development

Inclusive environment

Hotel discounts

Wellness discounts

Service appreciation program

Permanent contract

Job summary

Rocco Forte Hotels seeks a Regional Director of Group Sales to lead Proactive and Reactive Group Sales teams across Northern and Southern Italy. You will define the regional strategy and drive growth with key accounts, while partnering with Revenue, Marketing, and Operations to optimise performance.

You will travel across Italy, managing senior client relationships and leading high-performing commercial teams in a luxury hospitality context.

Qualifications

• Minimum 5 years’ experience in a sales leadership role in luxury hospitality.
• Strong background in Proactive Group Sales and Reactive Group Sales.
• Proven experience leading high-performing commercial teams.
• Fluent English and willingness to travel across Italy.

Responsibilities

• Lead Proactive Group Sales and Group & Event Sales teams across Northern and Southern Italy.
• Define and execute the regional Group Sales strategy to achieve commercial objectives.
• Drive new business opportunities while growing existing strategic accounts.
• Oversee qualification, conversion and management of all Group Sales opportunities.
• Partner with Revenue Management, Marketing, Event Planning and Operations to maximise performance.
• Monitor sales performance, pipeline activity and market trends to drive growth.
• Build and maintain relationships with key clients and strategic partners.
• Represent the company at client meetings, trade shows and sales missions.
• Foster a high-performance culture through coaching and succession planning.

Skills

Sales leadership

Luxury hospitality

Negotiation

Stakeholder management

Travel willingness

Job description

REGIONAL DIRECTOR OF GROUP SALES

At Rocco Forte Hotels, we are guided by strong values that reflect the culture and heritage of the Forte family. We celebrate the uniqueness of each destination through the passion and personality of our people. We continually strive for excellence and are committed to creating unforgettable experiences for our guests. If you are looking to grow in an environment that values quality, collaboration, and continuous development, this could be the perfect opportunity for you.

Our Company

Rocco Forte Hotels is a luxury hotel company, founded by Sir Rocco Forte and his sister Olga Polizzi in 1996. Its mission is to offer unique and personalized experiences in iconic European destinations such as Rome, Florence, Sicily, Puglia, the United Kingdom, Germany, and Belgium.

The Role

The Regional Director of Group Sales leads the Proactive Group Sales and Group & Event Sales teams across Northern and Southern Italy.

Working closely with the Area Directors of Sales, Sales Managers and hotels leadership teams, this role is responsible for defining and executing the regional Group Sales strategy to maximise revenue, market share and profitability across the region.

Main Responsibilities

• Lead and develop the Proactive Group Sales and Group & Event Sales teams across Northern and Southern Italy.
• Define and execute the regional Group Sales strategy to achieve commercial objectives.
• Drive new business opportunities while growing existing strategic accounts.
• Oversee the qualification, conversion and management of all Group Sales opportunities.
• Partner with Revenue Management, Marketing, Event Planning and Operations to maximise commercial performance.
• Monitor sales performance, pipeline activity and market trends to drive business growth.
• Build and maintain strong relationships with key clients and strategic partners.
• Represent Rocco Forte Hotels at client meetings, trade shows and sales missions.
• Foster a high-performance culture through coaching, people development and succession planning.

What do we offer?

• Unique growth opportunities: We offer career paths tailored to your ambitions, with opportunities to specialize or grow.
• Ongoing training and development (hard and soft skills) specific to your role and department.
• Inclusive and flexible environment: We foster an inclusive work environment that values diversity and ensures a work-life balance.
• Discounted hotel rates (€35 per night) for 6 months. You will also receive a 50% discount at Company bars and restaurants and a 20% discount on wellness treatments at our spas and on "Irene Forte" products.
• Initiatives for your well-being: BenefitHub portal with discounts on all products, flexible hours, and time management.
• A competitive salary enhanced by Discretional Service Appreciation structured fairly for all employees.
• Permanent Contract, CCNL Turismo.

What are we looking for?

• Minimum 5 years’ experience in a sales leadership role in luxury hospitality sales environments, preferably within upper luxury hotels, resorts, or travel brands.
• Strong background in both Proactive Group Sales and Reactive Group Sales.
• Proven experience leading high-performing commercial teams.
• Strong commercial mindset with a track record of achieving business results.
• Excellent leadership, stakeholder management and negotiation skills.
• Fluent English and willingness to travel across Italy.

Our recruitment process

At Rocco Forte Hotels, we value transparency. Following an initial phone or email conversation, you will have individual interviews with the HR Director and the Area Sales Directors to further explore your profile and experience. If these stages are successful, you then meet with the Managing Directors for a final interview. Regardless of the outcome, we will provide you with clear and constructive feedback throughout the process.

Rocco Forte Hotels is an Equal Opportunity Employer and is committed to providing equal opportunities to all applicants. By submitting their application, candidates consent to the processing of their personal data for recruitment purposes, in accordance with applicable data protection legislation, including the General Data Protection Regulation (EU) 2016/679 (GDPR).