Publisher Sales Manager(AdTech)

TN Italy; Milano; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An established industry player in the advertising sector is seeking a dynamic professional to drive publisher acquisition and development. In this role, you'll engage with various publishers, implement strategies to maximize revenue, and maintain long-term relationships. Your expertise in native advertising and business development will be crucial as you navigate the complexities of the market. This innovative firm offers a collaborative environment where your contributions can significantly impact growth and success. Join us to shape the future of advertising technology and help brands connect with their audiences effectively.

Competenze

• 3+ years of experience in publisher acquisition and development.
• Strong network in the native and publisher industry.

Mansioni

• Develop and maintain relationships with clients and adTech entities.
• Achieve monthly, quarterly, and annual targets.

Conoscenze

Publisher Acquisition

Business Development

Native Advertising Knowledge

Client Relationship Management

Lead Generation

AdTech/MarTech Platforms

Market Dynamics Adaptation

Revenue Generation Strategies

Strumenti

HubSpot

Similar Web

Red Volcano

Alexa

Descrizione del lavoro

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MGID was founded in 2008 and is one of the leading companies in native advertising. We enable our media partners to monetize their audience and help brands promote their services and goods effectively.

MGID offers a range of integrated solutions covering the promotion process every step of the way; we offer services ranging from planning out the marketing strategy to its thoughtful implementation and optimization. Our clients include major international brands like Renault, Domino’s, Airbnb, Pizza Hut, Qatar Airlines, and many others, including media organizations and web agencies.

What will you do:

• Deal with different types of publishers and their hierarchy of employees to close on the possible partnership.
• Complete daily tasks such as calling potential publishers, conducting online and offline meetings, sending emails, updating HubSpot, informing internally on help required to close deals, and maintaining contact with closed partners for long-term relationships.
• Achieve monthly, quarterly, and annual targets.
• Perform as per the KPI assigned periodically.
• Use our product strengths and specifics to create custom proposals for clients and publishers.
• Apply knowledge of strategies for client attraction and retention.
• Develop and maintain relationships with existing and potential clients and adTech entities.
• Organize processes with clients to maximize revenue and minimize losses.
• Perform lead generation activities using tools like Similar Web, Red Volcano, Alexa, etc.
• Create a pipeline of priority websites for different client tiers.
• Evaluate ad placements, rates, and formats considering website layouts.
• Create documents such as presentations, proposals, commercial offers, and agreements.
• Generate ideas for new ad types and formats, sharing competitor insights.
• Represent the company at industry events, signing new partners and strengthening relationships.
• Collaborate with clients to ensure successful Adcode & tech implementation with the Account Manager.

Requirements

Who you are:

• 3+ years of experience in publisher acquisition and development.
• Ability to develop and adapt publisher acquisition strategies based on market dynamics.
• Business development experience and a strong network in the native and publisher industry.
• Knowledge of monetization opportunities, revenue models, and native advertising technology.
• Experience with native players is a plus.
• Experience working with publishers, content websites, media groups, app developers, and tech companies, especially in Italy.
• Understanding of revenue generation strategies from the technology side.
• Knowledge of working with clients across various categories and traffic sources.
• Experience with AdTech/MarTech platforms.
• Prior experience with native platforms, ad-serving platforms, publisher alliances, and programmatic monetization.
• Knowledge of analytics platforms and tools.

MGID is a global advertising platform helping brands reach local audiences at scale. We empower brands and publishers to work transparently through privacy-first targeting technology, driving performance and retention. Join us to help create innovative technologies and reach higher goals.