Publisher Acquisition Manager(AdTech)

MGID; Varese; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading company in native advertising seeks a Publisher Acquisition Specialist focused on developing client relationships and monetization strategies. Candidates should have over 3 years of relevant experience in business development within the AdTech field. The role involves working closely with partners to enhance revenue opportunities and participate in strategic planning and execution.

Competenze

• 3+ years of experience in publisher acquisition and development.
• Strong understanding of revenue generation strategies.

Mansioni

• Develop and maintain relationships with existing and new clients.
• Create custom proposals based on product strengths.
• Perform lead generation activities using various tools.

Conoscenze

Business development expertise

Publisher acquisition strategies

Knowledge of monetization opportunities

AdTech experience

Market understanding

Strumenti

Analytics platforms

Lead generation tools

Descrizione del lavoro

Job Description MGID was founded in 2008 and is one of the leading companies in native advertising. We enable our media partners to monetize their audience and help brands promote their services and goods effectively.

MGID offers a range of integrated solutions covering the promotion process every step of the way; we offer services ranging from planning out the marketing strategy to its thoughtful implementation and optimization. Our clients include major international brands like Renault, Domino’s, Airbnb, Pizza Hut, Qatar Airlines, and many others, including media organizations and web agencies.

What will you do :

• Deal with different types of publishers and their hierarchy of employees to close on the possible partnership
• Complete Daily Tasks assigned like Calling potential publishers, conducting online as well as offline meetings, emails, HubSpot updation, informing internally on help required to close the deals, and keeping in touch with the closed partners to help and maintain the long-term association
• Achieve Monthly, Quarterly, and Annual Targets
• Perform as per the KPI assigned periodically
• Use our product strengths and product specifics to create custom proposals of solutions to clients and publishers
• Use workable knowledge about strategies for client attraction and retention
• Develop and maintain close and effective relationships and networks with both existing and potential new clients in the region, as well as different types of adTech-related entities
• Organize working processes with clients with the aim of maximizing our revenue and minimizing losses for the company
• Perform lead generation activities, ability to use various lead generation tools like Similar Web, Red Volcano, Alexa, Public
• Business awareness of creating the pipeline of priority websites for different client Tiers
• Perform evaluation of priority ad placement, rates, fand formats of the ads considering website layout for all Tier types
• Creates necessary documents : presentations, financial and business proposals (approved by team leader), commercial offer letters, and non-exclusive agreements on a Revenue Share basis
• Facilitate idea generation of new ad types and formats / features that can be interesting to the local Internet advertising market. Shares interesting and new competitor formats
• Represent the company during important industry events. Targets and attends conferences in order to sign new partners and / or to solidify existing relationships. Supports other partnership activities as needed
• Work closely with the client's team to ensure a successful Adcode & tech implementation together with the Account Manager

Requirements

Who you are :

• 3+ years of experience in publisher acquisition, and development
• Ability to ideate and innovate the Publisher Acquisition strategies and adaptability as per market dynamics
• Business development experience and a great network within the native and publisher industry
• Knowledge of various monetization opportunities for the publishers, revenue models, market understanding, competition mapping, Native Advertising Technology, and its possibility and limitations
• Experience with Native Players will be an added benefit
• Experience with working with publishers, content websites, media groups, app developers, tech companies, and networks from Italy
• Strong understanding of revenue generation strategies / action plans from the technology partner / vendor side
• Knowledge of dedicated approaches on how to work with clients from appropriate categories and traffic sources
• Experience with AdTech / MarTech
• Prior experience with any well-known native platforms, ad-serving platforms, Publisher alliances, and Programmatic monetization
• Knowledge and experience with Analytics platforms and tools

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